Soft Drinks - Central America | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$7.26bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.42bn in 2024.
Revenue, combined amounts to US$8.68bn in 2024.
The revenue, at home is expected to grow annually by 4.45% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$137.40 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 3.53bn L by 2024.
Volume, out-of-home is expected to amount to 285.40m L in 2024.
Volume, combined is expected to amount to 3.82bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.2% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 66.84L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Central America is witnessing significant growth and development in recent years. Customer preferences in the region show a strong inclination towards carbonated soft drinks, bottled water, and fruit-based beverages. Carbonated soft drinks continue to dominate the market, with a wide range of flavors and brands available to consumers. Bottled water is also gaining popularity, driven by increasing health consciousness and concerns about water quality. Fruit-based beverages, such as juices and smoothies, are favored for their natural and refreshing qualities. Trends in the market indicate a shift towards healthier and more natural options. As consumers become more health-conscious, there is a growing demand for low-sugar and sugar-free soft drinks, as well as beverages made from natural ingredients. This trend is driven by a desire for healthier lifestyles and a preference for products that are perceived as more natural and less processed. In response to this demand, soft drink manufacturers are introducing new products with reduced sugar content and natural flavors. Local special circumstances in Central America also contribute to the development of the Soft Drinks market. The region's warm climate and high humidity levels create a favorable environment for the consumption of refreshing beverages. Additionally, the tourism industry plays a significant role in driving the demand for soft drinks, as tourists often seek out local and regional beverages as part of their travel experience. Underlying macroeconomic factors, such as population growth and rising disposable incomes, are key drivers of the Soft Drinks market in Central America. With a growing population and an expanding middle class, there is an increasing consumer base for soft drink products. Rising disposable incomes also enable consumers to spend more on discretionary items, including beverages. Furthermore, urbanization and changing lifestyles contribute to the growth of the market, as consumers seek convenience and on-the-go options. In conclusion, the Soft Drinks market in Central America is experiencing growth and development due to customer preferences for carbonated soft drinks, bottled water, and fruit-based beverages. The market is also influenced by trends towards healthier and more natural options, local special circumstances such as the region's climate and tourism industry, and underlying macroeconomic factors like population growth and rising disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.