Soft Drinks - Burkina Faso | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$306.30m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$21.31m in 2024.
Revenue, combined amounts to US$327.60m in 2024.
The revenue, at home is expected to grow annually by 3.59% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$12.85 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 267.90m L by 2024.
Volume, out-of-home is expected to amount to 6.10m L in 2024.
Volume, combined is expected to amount to 274.00m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 2.6% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 11.24L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Burkina Faso has been experiencing significant growth in recent years.

Customer preferences: Burkinabe consumers have shown a growing preference for soft drinks as their disposable income has increased. Soft drinks are seen as affordable and refreshing beverages that can be enjoyed on various occasions. Additionally, the convenience of ready-to-drink soft drinks has made them a popular choice among busy urban consumers who are looking for quick refreshment.

Trends in the market: One of the key trends in the Soft Drinks market in Burkina Faso is the increasing demand for healthier options. Consumers are becoming more health-conscious and are seeking soft drinks that are low in sugar and calories. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the negative health effects of excessive sugar consumption. Another trend in the market is the rising popularity of locally produced soft drinks. Burkinabe consumers are increasingly seeking out products that are made in their own country, as they perceive them to be of higher quality and more authentic. Local soft drink manufacturers have responded to this demand by offering a wide range of flavors that cater to the local taste preferences.

Local special circumstances: One of the unique aspects of the Soft Drinks market in Burkina Faso is the influence of traditional beverages. Burkina Faso has a rich cultural heritage, and traditional beverages play an important role in the local culinary traditions. These beverages, such as bissap (hibiscus tea) and tchapalo (sorghum-based drink), are often consumed alongside or in place of soft drinks. As a result, soft drink manufacturers have had to adapt their products to appeal to the local palate and compete with these traditional beverages.

Underlying macroeconomic factors: The growth of the Soft Drinks market in Burkina Faso can be attributed to several macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, which has led to an increase in disposable income. This has allowed consumers to spend more on non-essential items such as soft drinks. Additionally, the urbanization rate in Burkina Faso has been steadily increasing. As more people move to urban areas, the demand for convenience products like soft drinks has also grown. Urban consumers are often pressed for time and are more likely to opt for ready-to-drink beverages that can be consumed on the go. In conclusion, the Soft Drinks market in Burkina Faso is developing due to the growing disposable income of consumers, the increasing demand for healthier options, the popularity of locally produced beverages, the influence of traditional drinks, and the underlying macroeconomic factors such as economic growth and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.