Ready-to-Drink (RTD) Tea - Burkina Faso

The Ready-to-Drink (RTD) Tea market in Burkina Faso has been experiencing significant growth in recent years.

Customer preferences: Burkina Faso, like many other African countries, has a strong tea-drinking culture. Tea is a popular beverage consumed throughout the day, and the demand for convenience has led to the rise of the RTD tea market. Consumers in Burkina Faso appreciate the convenience and portability of RTD tea, especially in a fast-paced urban environment.

Trends in the market: One of the key trends in the RTD tea market in Burkina Faso is the growing popularity of flavored and herbal teas. Consumers are increasingly seeking out unique and exotic flavors, and RTD tea brands have responded by introducing a wide range of flavors to cater to this demand. Additionally, there is a growing trend towards healthier beverage options, and RTD tea brands have capitalized on this by offering low-sugar and organic options.

Local special circumstances: Burkina Faso is a landlocked country in West Africa with a predominantly young population. This demographic factor has contributed to the growth of the RTD tea market, as younger consumers are more open to trying new and innovative beverages. Furthermore, Burkina Faso has a hot and arid climate, making RTD tea a refreshing and popular choice among consumers.

Underlying macroeconomic factors: The growing middle class in Burkina Faso has contributed to the growth of the RTD tea market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on convenient and premium beverage options. Additionally, urbanization and the increasing number of supermarkets and convenience stores have made RTD tea more accessible to consumers. In conclusion, the Ready-to-Drink (RTD) Tea market in Burkina Faso is developing rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for convenience, unique flavors, and healthier options has driven the growth of the RTD tea market in Burkina Faso. As the country's middle class continues to grow and urbanization increases, the RTD tea market is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.