Ready-to-Drink (RTD) Coffee & Tea - Burkina Faso

The Ready-to-Drink (RTD) Coffee & Tea market in Burkina Faso has been experiencing significant growth in recent years.

Customer preferences: Burkina Faso has seen a rise in the popularity of RTD Coffee & Tea beverages due to several factors. Firstly, there is a growing consumer demand for convenient and on-the-go products, which has led to an increased interest in RTD beverages. Additionally, the younger population in Burkina Faso is increasingly adopting Western lifestyles and habits, including the consumption of RTD Coffee & Tea. These beverages are often seen as trendy and modern, appealing to the younger generation.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Burkina Faso is the increasing availability and variety of products. International brands have entered the market and are offering a wide range of flavors and options to cater to different consumer preferences. This has led to increased competition and innovation in the market, with companies constantly introducing new products to attract consumers. Another trend in the market is the emphasis on health and wellness. Consumers in Burkina Faso are becoming more health-conscious and are looking for products that are low in sugar and use natural ingredients. As a result, there has been a rise in the demand for RTD Coffee & Tea beverages that are made with organic or natural ingredients, and are free from artificial flavors and preservatives.

Local special circumstances: One of the unique aspects of the RTD Coffee & Tea market in Burkina Faso is the influence of traditional tea culture. Tea is an integral part of Burkinabe culture and is often consumed in social settings. This has translated into the RTD market, with consumers in Burkina Faso showing a preference for tea-based RTD beverages. As a result, companies have introduced a variety of tea-based RTD products to cater to this demand.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Burkina Faso can also be attributed to the country's economic development. Burkina Faso has experienced steady economic growth in recent years, which has led to an increase in disposable incomes. As a result, consumers have more purchasing power and are able to afford RTD Coffee & Tea beverages. Additionally, the urbanization and modernization of Burkina Faso have led to changes in consumer lifestyles and preferences, with an increasing number of people opting for convenient and ready-to-drink products. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Burkina Faso is developing due to changing customer preferences, including a demand for convenience and a growing interest in Western lifestyles. The market is characterized by an increasing availability and variety of products, with an emphasis on health and wellness. The influence of traditional tea culture is also evident in the market, with consumers showing a preference for tea-based RTD beverages. The growth of the market can be attributed to Burkina Faso's economic development, which has led to increased disposable incomes and changes in consumer lifestyles.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.