Soft Drinks - Armenia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$129.00m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$19.44m in 2024.
Revenue, combined amounts to US$148.40m in 2024.
The revenue, at home is expected to grow annually by 2.18% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$46.43 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 136.70m L by 2024.
Volume, out-of-home is expected to amount to 5.46m L in 2024.
Volume, combined is expected to amount to 142.20m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of -1.4% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 49.21L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Armenia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Armenia have shifted towards healthier beverage options, with a growing demand for natural and low-sugar drinks. This trend is in line with global consumer preferences, as people become more health-conscious and seek out products that align with their wellness goals. As a result, there has been an increased demand for bottled water, flavored water, and natural fruit juices in Armenia. Trends in the market also reflect a growing interest in innovative and unique soft drink options. Consumers are looking for new flavors and experiences, which has led to the introduction of a variety of flavored soft drinks and functional beverages in the market. This trend is driven by the desire for novelty and the influence of global beverage trends. Local special circumstances in Armenia, such as the country's rich agricultural resources, have also contributed to the development of the Soft Drinks market. Armenia is known for its high-quality fruits and berries, which are used in the production of natural juices and flavored soft drinks. The availability of local ingredients has allowed for the creation of unique and authentic Armenian soft drink brands. Underlying macroeconomic factors have played a role in the growth of the Soft Drinks market in Armenia. The country's improving economy and rising disposable incomes have increased consumer purchasing power, enabling more people to afford soft drinks as part of their regular consumption. Additionally, the tourism industry in Armenia has been growing, attracting visitors from around the world who are interested in experiencing the local culture and cuisine, including soft drinks. In conclusion, the Soft Drinks market in Armenia is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier beverage options, innovative flavors, and authentic Armenian products has driven the growth of the market. As the economy continues to improve and consumer purchasing power increases, the Soft Drinks market in Armenia is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.