Non-Alcoholic Drinks - Armenia

The Non-Alcoholic Drinks market in Armenia has been experiencing significant growth in recent years.

Customer preferences: Armenian consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for non-alcoholic drinks. This trend can be attributed to a greater awareness of the importance of maintaining a healthy lifestyle and making conscious choices when it comes to food and beverages. As a result, there has been a shift towards beverages that are low in sugar, free from artificial additives, and made from natural ingredients.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Armenia is the rising popularity of functional beverages. These are drinks that offer additional health benefits beyond basic hydration. Functional beverages often contain vitamins, minerals, or other bioactive ingredients that are believed to support specific health functions. This trend can be seen in the increasing availability of drinks that claim to boost energy, improve digestion, or enhance cognitive function. Another trend in the market is the growing demand for locally produced non-alcoholic drinks. Armenian consumers are showing a preference for beverages that are made using traditional recipes and locally sourced ingredients. This trend can be attributed to a desire to support local businesses and promote the country's cultural heritage. As a result, there has been a rise in the number of small-scale producers who are offering unique and artisanal non-alcoholic drinks.

Local special circumstances: One of the factors contributing to the growth of the Non-Alcoholic Drinks market in Armenia is the country's rich agricultural heritage. Armenia is known for its fertile soil and favorable climate, which allows for the cultivation of a wide variety of fruits and herbs. This abundance of natural resources has provided local producers with a diverse range of ingredients to create unique and flavorful non-alcoholic beverages. Additionally, the country's long history of winemaking has also influenced the development of non-alcoholic drinks, with many producers using traditional winemaking techniques to create alcohol-free alternatives.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Armenia can also be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. This has allowed more consumers to afford premium and healthier beverage options. Additionally, the government has implemented policies to promote the development of the food and beverage industry, which has created a favorable business environment for local producers. These factors, combined with changing consumer preferences, have contributed to the growth and development of the Non-Alcoholic Drinks market in Armenia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.