Ready-to-Drink (RTD) Tea - Armenia

The Ready-to-Drink (RTD) Tea market in Armenia has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, convenience, and a growing interest in tea culture have all contributed to the rise in demand for RTD tea products in the country.

Customer preferences: Armenian consumers have shown a strong preference for healthier beverage options in recent years. With an increasing focus on health and wellness, many individuals are seeking out alternatives to sugary carbonated drinks. RTD tea provides a refreshing and flavorful option that is often perceived as a healthier choice due to its natural ingredients and lower sugar content. Additionally, the convenience factor plays a significant role in the popularity of RTD tea in Armenia. Busy lifestyles and the desire for on-the-go options have led consumers to opt for ready-to-drink beverages that can be easily consumed without the need for preparation. RTD tea offers a convenient solution for those looking for a quick and refreshing drink.

Trends in the market: One of the key trends in the RTD tea market in Armenia is the increasing demand for premium and specialty tea products. As consumers become more knowledgeable about tea varieties and flavors, they are seeking out unique and high-quality options. This trend has led to the introduction of a wide range of specialty RTD tea products in the market, including herbal blends, fruit-infused teas, and organic options. Another trend in the market is the growing interest in tea culture. Armenia has a rich history of tea consumption, and there is a renewed interest in traditional tea rituals and ceremonies. This has led to the popularity of RTD tea products that offer an authentic tea experience, with flavors and packaging that reflect the country's tea heritage.

Local special circumstances: Armenia's unique geographical location and climate have also contributed to the development of the RTD tea market. The country is known for its favorable conditions for tea cultivation, with regions like Dilijan and Tsaghkadzor producing high-quality tea leaves. This local production has allowed for the availability of fresh and locally sourced ingredients, which are highly valued by Armenian consumers.

Underlying macroeconomic factors: Armenia's growing economy and increasing disposable income levels have also played a role in the development of the RTD tea market. As consumers have more purchasing power, they are able to afford premium and specialty tea products, driving the demand for higher-end RTD tea options. In conclusion, the Ready-to-Drink (RTD) Tea market in Armenia is experiencing growth due to customer preferences for healthier beverage options, convenience, and a growing interest in tea culture. The demand for premium and specialty tea products, as well as the availability of locally sourced ingredients, have further fueled the market's development. With a favorable economic climate and increasing disposable income levels, the RTD tea market in Armenia is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.