Home & Laundry Care - Armenia | Statista Market Forecast

Armenia's Home & Laundry Care market is projected to generate a revenue of US$87.58m in 2024.
It is expected to experience an annual growth rate of 2.71% (CAGR 2024-2029).
The largest segment within this market is Laundry Care, which is estimated to have a volume of US$42.22m in 2024.
Comparatively, United States leads the global market in terms of revenue, generating US$32bn in 2024.
In relation to the total population, per person revenues amount to US$31.53 in 2024.
Online sales are predicted to contribute 7.4% of the total revenue in the Home & Laundry Care market by 2024.
Armenian consumers are increasingly opting for eco-friendly and locally sourced home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Armenia is experiencing moderate growth, influenced by rising consumer awareness of hygiene, increased urbanization, and a shift towards eco-friendly products, driving demand for effective cleaning solutions and innovative home care options.

Customer preferences: Consumers in Armenia are increasingly prioritizing eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues and health implications. This trend is particularly pronounced among younger demographics who are more inclined to support brands that emphasize natural ingredients and minimal packaging. Additionally, the rise of urban living is fostering a demand for multifunctional cleaning products that cater to smaller living spaces, while convenience and time-saving solutions are becoming essential for busy households, reshaping purchasing behaviors in the market.

Trends in the market: In Armenia, the Home & Laundry Care market is experiencing a shift towards eco-conscious products, with consumers increasingly favoring brands that prioritize sustainability and natural ingredients. This trend is especially strong among younger consumers who value environmentally friendly practices and minimalist packaging. Furthermore, as urban living becomes more prevalent, there is a rising demand for multifunctional cleaning solutions that fit smaller spaces. This evolution in consumer preferences is prompting industry stakeholders to innovate and adapt their product offerings, emphasizing convenience and efficiency to cater to the needs of busy households.

Local special circumstances: In Armenia, the Home & Laundry Care market is influenced by the country's unique cultural heritage and geographical landscape. The mountainous terrain and distinct seasons require cleaning products that can handle varying climates and soil types. Additionally, traditional Armenian values emphasize hospitality and cleanliness, driving demand for effective yet eco-friendly solutions. Regulatory initiatives promoting environmental sustainability are further shaping consumer preferences, leading to an increased interest in locally sourced ingredients and biodegradable packaging. This alignment of cultural values with regulatory support fosters a distinctive market dynamic focused on sustainability and efficacy.

Underlying macroeconomic factors: The Home & Laundry Care market in Armenia is significantly shaped by macroeconomic factors such as national economic stability, inflation rates, and consumer purchasing power. As the economy experiences gradual growth, increased disposable income allows consumers to invest in higher-quality, eco-friendly cleaning products. Global trends toward sustainability and health consciousness also influence local demand, prompting companies to innovate and adapt their offerings. Additionally, government fiscal policies promoting green initiatives and supporting local manufacturers further enhance market dynamics. The interplay of these factors fosters a resilient market environment focused on sustainable and effective home care solutions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.