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Ready-to-Drink (RTD) Coffee - Pakistan

Pakistan
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee market amounts to US$85.00m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.46m in 2024.
  • Revenue, combined amounts to US$86.46m in 2024.
  • The revenue, at home is expected to grow annually by 10.97% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated Japan (US$12bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.35 are generated in 2024.
  • In the Ready-to-Drink (RTD) Coffee market, volume, at home is expected to amount to 26.53m L by 2024.
  • Volume, out-of-home is expected to amount to 169.40k L in 2024.
  • Volume, combined is expected to amount to 26.70m L in 2024.
  • The Ready-to-Drink (RTD) Coffee market is expected to show a volume growth, at home of 5.2% in 2025.0.
  • The average volume per person, at home in the Ready-to-Drink (RTD) Coffee market is expected to amount to 0.11L in 2024.

Definition:

The Ready-to-Drink (RTD) Coffee market includes packaged coffee beverages in liquid form, ready for consumption. Common variants of RTD Coffee include iced coffee, coffee latte, and cold brew coffee. RTD products are mostly milk-based, but there are also variants like black coffee without milk. This market does not include dry products such as Instant coffee or coffee beans, which are covered in the Hot Drinks market.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Starbucks (in cooperation with PepsiCo), Nestlé, The Coca-Cola Company, and Suntory.

In-Scope

  • Coffee Drinks in PET bottles, glass bottles, cans, carton

Out-Of-Scope

  • Coffee in dry form (Instant coffee, coffee beans)
  • Syrups
  • Coffee with alcohol
  • Ready-to-Drink meal replacements
Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

Market Insights report

Ready-to-Drink (RTD) Coffee & Tea: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Ready-to-Drink (RTD) Coffee market in Pakistan has been experiencing significant growth in recent years.

    Customer preferences:
    Pakistanis have traditionally been tea drinkers, with tea being the most popular hot beverage in the country. However, there has been a shift in consumer preferences towards coffee, particularly among the younger generation. This change in preference can be attributed to several factors, including increased exposure to Western culture and the influence of international coffee chains entering the Pakistani market.

    Trends in the market:
    The RTD Coffee market in Pakistan has witnessed a surge in demand, driven by convenience and changing lifestyles. Busy urban professionals and students, in particular, are seeking quick and on-the-go options for their caffeine fix. RTD Coffee offers a convenient solution, allowing consumers to enjoy a cup of coffee without the need for brewing or preparation. This trend is also fueled by the increasing number of cafes and coffee shops in major cities, which have popularized the coffee culture and created a demand for coffee-based beverages.

    Local special circumstances:
    One of the key factors contributing to the growth of the RTD Coffee market in Pakistan is the increasing availability and accessibility of these products. Major international coffee brands have entered the Pakistani market, offering a wide range of RTD Coffee options. These brands have established a strong presence through partnerships with local distributors and retailers, ensuring that their products are readily available across the country. Additionally, the rise of e-commerce platforms in Pakistan has further facilitated the distribution and accessibility of RTD Coffee products, allowing consumers to conveniently purchase them online.

    Underlying macroeconomic factors:
    The growing middle class in Pakistan, coupled with increasing disposable incomes, has also played a significant role in the development of the RTD Coffee market. As more people have the means to indulge in luxury and convenience products, the demand for RTD Coffee has increased. Additionally, the urbanization and modernization of Pakistani cities have led to a shift in consumer preferences, with an increasing number of people adopting Western lifestyles and habits. In conclusion, the Ready-to-Drink (RTD) Coffee market in Pakistan is experiencing significant growth due to changing customer preferences, increasing availability and accessibility of products, and underlying macroeconomic factors such as the growing middle class and urbanization. As the coffee culture continues to develop in Pakistan, the RTD Coffee market is expected to further expand in the coming years.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

    Consumer

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    Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - BackgroundReady-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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