Non-Alcoholic Drinks - Madagascar

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$449.30m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$30.78m in 2024.
Revenue, combined amounts to US$480.10m in 2024.
The revenue, at home is expected to grow annually by 7.46% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$14.47 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 627.10m L by 2024.
Volume, out-of-home is expected to amount to 15.01m L in 2024.
Volume, combined is expected to amount to 642.10m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 20.19L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Madagascar is experiencing steady growth due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Madagascar are shifting towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This preference for healthier options is driving the growth of non-alcoholic drinks such as herbal teas, fruit juices, and flavored water. In addition to health considerations, convenience is also an important factor for customers in Madagascar. With an increasing number of people leading busy lifestyles, there is a growing demand for ready-to-drink beverages that can be consumed on the go. This has led to the popularity of packaged drinks such as bottled water, canned juices, and energy drinks. Trends in the Non-Alcoholic Drinks market in Madagascar are also influenced by global and regional market trends. For example, the growing popularity of functional beverages, such as sports drinks and energy drinks, is mirrored in Madagascar. These beverages are marketed as providing additional health benefits or boosting energy levels, which appeals to consumers who lead active lifestyles or need a pick-me-up during the day. Local special circumstances in Madagascar also contribute to the development of the Non-Alcoholic Drinks market. The country's warm climate and tropical environment make it an ideal market for refreshing and thirst-quenching beverages. This has led to the popularity of drinks such as coconut water, iced tea, and fruit smoothies, which are particularly appealing to consumers looking for a refreshing drink to cool down in the hot weather. Underlying macroeconomic factors also play a role in the growth of the Non-Alcoholic Drinks market in Madagascar. The country's improving economy and rising disposable incomes have resulted in increased consumer spending power. As a result, consumers are more willing to spend on non-essential items such as beverages, leading to a higher demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Madagascar is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier options, convenience, and the popularity of functional beverages are driving the demand for non-alcoholic drinks in the country. Additionally, the warm climate and rising disposable incomes contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.