Ready-to-Drink (RTD) Coffee - Madagascar

Madagascar, known for its exotic wildlife and stunning landscapes, is also experiencing a growing trend in the Ready-to-Drink (RTD) Coffee market.

Customer preferences: In line with global trends, the demand for RTD coffee in Madagascar is on the rise. Consumers are increasingly seeking convenient and on-the-go beverage options, and RTD coffee provides the perfect solution. The busy lifestyles of urban dwellers, coupled with the desire for a quick caffeine fix, have fueled the popularity of RTD coffee in the country.

Trends in the market: One of the key trends in the RTD coffee market in Madagascar is the emergence of local coffee brands. While international brands still dominate the market, local companies are gaining traction by offering unique flavors and blends that cater to the Malagasy palate. This trend reflects the growing interest in supporting local businesses and promoting the country's coffee industry. Another trend in the market is the increasing availability of RTD coffee in various retail channels. Initially, RTD coffee was primarily sold in convenience stores and cafes. However, with the growing demand, it has now become more accessible in supermarkets and online platforms. This expansion of distribution channels has significantly contributed to the market growth.

Local special circumstances: Madagascar's unique coffee culture plays a significant role in the development of the RTD coffee market. The country is renowned for its high-quality coffee beans, which are grown in the fertile regions of the island. This rich coffee heritage has created a sense of pride among Malagasy consumers, who are increasingly opting for RTD coffee made from locally sourced beans. This preference for local products not only supports the domestic coffee industry but also contributes to the overall economic development of the country.

Underlying macroeconomic factors: The growing middle class in Madagascar is a crucial factor driving the development of the RTD coffee market. As disposable incomes increase, consumers are willing to spend more on premium and convenient products, including RTD coffee. Additionally, the urbanization of the country has led to a shift in consumer preferences, with a greater emphasis on convenience and time-saving options. These macroeconomic factors, combined with the unique coffee culture of Madagascar, have created a favorable environment for the growth of the RTD coffee market in the country. In conclusion, the Ready-to-Drink (RTD) Coffee market in Madagascar is experiencing a positive growth trajectory. Customer preferences for convenience and local flavors, along with the availability of RTD coffee in various retail channels, have contributed to this trend. The country's unique coffee culture and the increasing disposable incomes of the middle class further support the development of the market. With these underlying macroeconomic factors in place, the RTD coffee market in Madagascar is poised for continued growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.