Ready-to-Drink (RTD) Coffee & Tea - Madagascar

The Ready-to-Drink (RTD) Coffee & Tea market in Madagascar has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages have driven the demand for RTD Coffee & Tea products in the country.

Customer preferences: Madagascar, like many other countries in the region, has a strong coffee culture. However, the traditional way of preparing and consuming coffee can be time-consuming. As a result, consumers in Madagascar have shown a growing preference for ready-to-drink coffee products that offer convenience and save time. Similarly, the demand for ready-to-drink tea has also been on the rise, driven by health-conscious consumers who are looking for healthier beverage options.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Madagascar is the increasing popularity of flavored and specialty beverages. Consumers are seeking unique and innovative flavors, such as vanilla, chocolate, and caramel, which add a touch of indulgence to their daily coffee or tea routines. In addition, there is a growing demand for organic and natural ingredients in RTD beverages, as consumers become more aware of the health benefits associated with these products.

Local special circumstances: Madagascar is known for its high-quality coffee and tea production. The country has a favorable climate and fertile soil, which allows for the cultivation of premium coffee and tea beans. This local advantage has contributed to the availability of high-quality ingredients for RTD Coffee & Tea products in the market. Furthermore, the growing tourism industry in Madagascar has also played a role in driving the demand for RTD beverages, as tourists often seek convenient and familiar options when traveling.

Underlying macroeconomic factors: The economic stability and increasing disposable income in Madagascar have also played a significant role in the growth of the RTD Coffee & Tea market. As the economy continues to develop, more consumers have the means to afford premium and convenient beverages. Additionally, the expanding middle-class population in the country has led to a shift in consumer preferences towards more sophisticated and convenient products, such as RTD Coffee & Tea. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Madagascar is experiencing growth due to customer preferences for convenience, the popularity of flavored and specialty beverages, the availability of high-quality local ingredients, and the underlying macroeconomic factors such as economic stability and increasing disposable income. As the market continues to evolve, it is expected that new flavors and product innovations will further drive the growth of the RTD Coffee & Tea market in Madagascar.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.