Juices - Kuwait

The Juices market in Kuwait has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the Juices market in Kuwait is the increasing health consciousness among consumers. As people become more aware of the importance of maintaining a healthy lifestyle, they are turning to healthier beverage options such as juices. This shift in consumer preferences towards healthier choices has led to an increase in demand for juices in Kuwait.

Trends in the market: One of the major trends in the Juices market in Kuwait is the rising popularity of natural and organic juices. Consumers are increasingly seeking out products that are made from natural ingredients and do not contain any artificial additives or preservatives. This trend is driven by the growing awareness of the potential health benefits of consuming natural and organic products. Another trend in the Juices market in Kuwait is the increasing demand for functional juices. Functional juices are those that are fortified with additional nutrients or ingredients that provide specific health benefits. These juices are often marketed as a convenient way to supplement one's diet and improve overall health. The demand for functional juices is driven by the desire of consumers to lead healthier lifestyles and address specific health concerns.

Local special circumstances: One of the unique aspects of the Juices market in Kuwait is the cultural preference for fresh and natural products. Kuwaiti consumers have a strong preference for freshly squeezed juices that are made from locally sourced fruits. This preference is rooted in the traditional Kuwaiti diet, which emphasizes the consumption of fresh and natural foods. As a result, there is a high demand for freshly squeezed juices in Kuwait.

Underlying macroeconomic factors: The strong economic growth in Kuwait has also played a role in driving the growth of the Juices market. As the economy continues to expand, consumers have more disposable income to spend on discretionary items such as juices. This has led to an increase in the purchasing power of consumers and a rise in the demand for juices. In conclusion, the Juices market in Kuwait is experiencing significant growth due to the increasing health consciousness among consumers, the rising popularity of natural and organic juices, and the cultural preference for fresh and natural products. Additionally, the strong economic growth in Kuwait has contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.