Bottled Water - Kuwait

The Bottled Water market in Kuwait has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Kuwait is the increasing health consciousness among consumers. With growing concerns about water pollution and the safety of tap water, more and more people are opting for bottled water as a safer and more convenient alternative. Additionally, the hot climate in Kuwait makes bottled water a popular choice for hydration.

Trends in the market: One of the key trends in the Bottled Water market in Kuwait is the rising demand for premium and functional bottled water. Consumers are willing to pay a premium for bottled water that offers additional health benefits or unique flavors. This trend is driven by the increasing disposable income and changing consumer preferences in Kuwait. Another trend in the market is the growing popularity of environmentally-friendly packaging options. With increasing awareness about the negative impact of plastic waste on the environment, consumers are seeking out bottled water brands that use sustainable packaging materials, such as recycled plastic or biodegradable materials.

Local special circumstances: Kuwait is a country with a high per capita income and a significant expatriate population. This has a direct impact on the Bottled Water market as expatriates often rely on bottled water due to concerns about the safety of tap water in Kuwait. Additionally, the hot climate in the country makes bottled water a necessity for both locals and expatriates to stay hydrated.

Underlying macroeconomic factors: The growth of the Bottled Water market in Kuwait is also influenced by macroeconomic factors such as population growth, urbanization, and economic development. As the population in Kuwait continues to grow, so does the demand for bottled water. Urbanization and economic development have also contributed to the growth of the market, as they have led to changes in lifestyle and increased disposable income. In conclusion, the Bottled Water market in Kuwait is experiencing significant growth due to increasing health consciousness, rising demand for premium and functional bottled water, and the popularity of environmentally-friendly packaging options. The local special circumstances of a high per capita income and a significant expatriate population also contribute to the growth of the market. Additionally, macroeconomic factors such as population growth, urbanization, and economic development play a role in driving the demand for bottled water in Kuwait.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.