Ready-to-Drink (RTD) Tea - Kuwait

The Ready-to-Drink (RTD) Tea market in Kuwait has been experiencing significant growth in recent years. Customer preferences for healthier beverage options and the convenience of ready-to-drink products have been driving this trend. In addition, local special circumstances and underlying macroeconomic factors have contributed to the development of the RTD Tea market in Kuwait. Customer preferences in Kuwait have shifted towards healthier beverage options, with many consumers seeking alternatives to sugary carbonated drinks. RTD Tea offers a refreshing and healthier option, as it is often made from natural ingredients and contains lower levels of sugar compared to other beverages. The convenience of ready-to-drink products also appeals to busy consumers who are looking for quick and easy refreshment on-the-go. Trends in the RTD Tea market in Kuwait include the introduction of new flavors and innovative packaging formats. Companies are constantly launching new products to cater to changing consumer preferences and to differentiate themselves from competitors. Flavors such as green tea, jasmine tea, and fruit-infused teas have become popular among Kuwaiti consumers. Additionally, companies are exploring unique packaging designs that are eye-catching and convenient for consumers to carry. Local special circumstances in Kuwait, such as the hot climate and cultural preferences, have also contributed to the growth of the RTD Tea market. The hot weather in Kuwait makes cold beverages a popular choice among consumers, and RTD Tea provides a refreshing option. Furthermore, tea has a long-standing tradition in Kuwaiti culture, making it a familiar and well-accepted beverage choice. Underlying macroeconomic factors, such as a growing middle class and increasing disposable income, have also played a role in the development of the RTD Tea market in Kuwait. As the economy in Kuwait continues to grow, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. This has created opportunities for both local and international RTD Tea brands to enter the market and expand their presence. In conclusion, the Ready-to-Drink (RTD) Tea market in Kuwait is developing due to customer preferences for healthier and convenient beverage options, as well as local special circumstances and underlying macroeconomic factors. The introduction of new flavors, innovative packaging formats, and the cultural significance of tea have contributed to the growth of the market. With the continued growth of the middle class and increasing disposable income, the RTD Tea market in Kuwait is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.