Juices - Greece

The Juices market in Greece has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing health-consciousness among the population.

Customer preferences: Greek consumers are increasingly seeking healthier beverage options, and this has led to a rise in demand for juices. Many consumers are looking for natural and organic products, as well as those with added health benefits such as vitamins and antioxidants. As a result, there has been a shift towards juices made from fresh fruits and vegetables, as well as those that are low in sugar and free from artificial additives. Additionally, there is a growing interest in exotic and unique flavors, as consumers seek out new taste experiences.

Trends in the market: One of the key trends in the Greek Juices market is the rise of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, without the use of heat. This method is believed to preserve more nutrients and enzymes, making it a popular choice among health-conscious consumers. Cold-pressed juices are often marketed as a convenient way to get a daily dose of vitamins and minerals, and are available in a wide range of flavors and blends. Another trend in the market is the increasing popularity of functional juices. Functional juices are those that contain added ingredients, such as probiotics or superfoods, that are believed to have health benefits. These juices are often marketed as a way to boost immunity, improve digestion, or enhance overall wellbeing. Functional juices are particularly appealing to consumers who are looking for convenient ways to improve their health and wellbeing, without having to make significant changes to their diet or lifestyle.

Local special circumstances: Greece has a rich tradition of fruit cultivation, with a wide variety of fruits grown throughout the country. This abundance of fresh fruits has contributed to the availability of high-quality juices in the market. Additionally, the Mediterranean climate in Greece is ideal for growing fruits, as it provides the perfect conditions for the development of rich flavors and aromas. This has led to the production of juices that are known for their exceptional taste and quality.

Underlying macroeconomic factors: The growing demand for juices in Greece can also be attributed to the country's improving economic conditions. As the economy has recovered from the financial crisis, consumers have become more willing to spend on premium and healthier products. Additionally, the tourism industry plays a significant role in driving the demand for juices, as tourists often seek out local and authentic products during their visits. This has created opportunities for local juice producers to expand their businesses and cater to both domestic and international markets. In conclusion, the Juices market in Greece is experiencing growth due to changing consumer preferences towards healthier and more natural beverage options. The rise of cold-pressed and functional juices, as well as the availability of high-quality fruits in the country, are driving this trend. Additionally, the improving economic conditions and the influence of the tourism industry are contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.