Ready-to-Drink (RTD) Coffee & Tea - Bosnia and Herzegovina

The Ready-to-Drink (RTD) Coffee & Tea market in Bosnia and Herzegovina is experiencing significant growth and development. Customer preferences for convenient and on-the-go beverages, coupled with the increasing popularity of coffee and tea, are driving this trend.

Customer preferences: Bosnia and Herzegovina has a rich coffee culture, with coffee being an integral part of daily life. Traditionally, Bosnians have enjoyed freshly brewed coffee in cafes or at home. However, there is a growing demand for ready-to-drink coffee and tea options among busy consumers who are looking for convenience. The younger generation, in particular, is embracing the trend of on-the-go beverages due to their fast-paced lifestyle.

Trends in the market: The RTD Coffee & Tea market in Bosnia and Herzegovina is witnessing a surge in product offerings and innovation. Both local and international brands are introducing a wide range of ready-to-drink coffee and tea options to cater to the evolving consumer preferences. This includes a variety of flavors, different packaging formats, and added functional ingredients such as vitamins and antioxidants. In addition to coffee, tea is also gaining popularity in the RTD market. Bosnians have traditionally consumed tea as a hot beverage, but the convenience of ready-to-drink tea is attracting a new consumer base. Flavored teas, herbal infusions, and green teas are among the popular choices in the market.

Local special circumstances: The coffee culture in Bosnia and Herzegovina plays a significant role in the development of the RTD Coffee & Tea market. Bosnians have a strong affinity for coffee and appreciate its taste and aroma. This cultural aspect has paved the way for the acceptance and adoption of ready-to-drink coffee and tea options. The market benefits from the existing coffee infrastructure, including cafes and coffee shops, which serve as distribution channels for RTD products.

Underlying macroeconomic factors: The growing RTD Coffee & Tea market in Bosnia and Herzegovina is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. As a result, consumers have more purchasing power and are willing to spend on convenient and indulgent beverages. Furthermore, the global trend of urbanization is also impacting the market. As more people move to urban areas in Bosnia and Herzegovina, the demand for on-the-go products increases. The convenience and portability of ready-to-drink coffee and tea make them an ideal choice for busy urban dwellers. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Bosnia and Herzegovina is developing rapidly due to changing customer preferences, including the demand for convenience and on-the-go beverages. The market is witnessing a surge in product offerings and innovation, driven by the coffee culture and the growing popularity of tea. The country's economic growth and urbanization further contribute to the market's expansion.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.