Market Insights Consumer Household Appliances Small Appliances

Hair Dryers - Eastern Europe

Eastern Europe

In Eastern Europe, the revenue in the Hair Dryers market is projected to reach US$303.20m in 2024.
It is anticipated that the market will experience an annual growth rate of 3.10% (CAGR 2024-2029).
When compared globally, the majority of revenue, amounting to US$1,912m in 2024, is generated in China.
In terms of per household revenues, the Hair Dryers market is expected to generate US$4.67 in 2024.
Looking ahead to 2029, the volume in the Hair Dryers market is predicted to reach 9.5m pieces.
However, there is a slight decline of 0.6% in volume growth expected in 2025.
On average, each household in the Hair Dryers market is anticipated to have a volume of 0.14pieces in 2024.
Eastern European consumers are increasingly opting for hair dryers with advanced technology and multiple heat settings to achieve salon-quality results at home.

Key regions: Germany, Indonesia, China, Worldwide, United States

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.