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  3. Household Appliances
  4. Small Appliances

Hair Dryers - Eastern Europe

Eastern Europe
  • In Eastern Europe, the revenue in the Hair Dryers market is projected to reach US$303.20m in 2024.
  • It is anticipated that the market will experience an annual growth rate of 3.10% (CAGR 2024-2029).
  • When compared globally, the majority of revenue, amounting to US$2bn in 2024, is generated China.
  • In terms of per household revenues, the Hair Dryers market is expected to generate US$4.67 in 2024.
  • Looking ahead to 2029, the volume in the Hair Dryers market is predicted to reach 9.5m pieces.
  • However, there is a slight decline of 0.6% in volume growth expected in 2025.0.
  • On average, each household in the Hair Dryers market is anticipated to have a volume of 0.14pieces in 2024.
  • Eastern European consumers are increasingly opting for hair dryers with advanced technology and multiple heat settings to achieve salon-quality results at home.

Definition: The market for hair dryers encompasses various electric models designed for household use, intended to quickly and efficiently dry hair. Not included within this category are electric heat-inducing hair styling tools, such as flat irons, curling irons, and other similar devices.

Additional information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

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In-Scope

  • Hair dryers

Out-Of-Scope

  • Curling irons
  • Flat irons
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Volume

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Price

    Most recent update: May 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: May 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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