Market Insights Consumer Household Appliances Major Appliances

Freezers - Southern Africa

Southern Africa

In 2024, the Freezers market in Southern Africa generated a revenue of US$181.90m.
Looking ahead, the market is projected to experience an annual growth rate of 5.03% (CAGR 2024-2029).
It is worth noting that in China leads the global comparison, with a revenue of US$5,491m in 2024.
When considering the total number of households, the per household revenue in the Freezers market amounted to US$10.81 in 2024.
By 2029, the volume in the Freezers market is estimated to reach 0.4m pieces.
In the following year, 2025, the segment is expected to exhibit a volume growth rate of 1.6%.
Furthermore, the average volume per household in the Freezers market is projected to reach 0.02pieces in 2024.
The demand for energy-efficient freezers in Southern Africa is on the rise due to the region's frequent power outages.

Key regions: Indonesia, Japan, India, Germany, Europe

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.