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Household Cleaners - Taiwan

Taiwan
  • In Taiwan, the revenue in the Household Cleaners market is projected to reach US$300.10m by 2024.
  • The market is anticipated to experience an annual growth rate of 3.00% (CAGR 2024-2029).
  • When compared globally, United States is the leading contributor in terms of revenue generation, with US$8bn in 2024.
  • In relation to the total population, per person revenues are estimated to be US$12.53 in 2024.
  • The demand for eco-friendly household cleaners is on the rise in Taiwan as consumers prioritize sustainability and environmental consciousness.

Definition:

The Household Cleaners market covers all consumer products used for the cleaning of surfaces, windows, and toilets. Special cleaning agents, such as beeswax, auxiliary products for cleaning (e.g., mops and brooms), products sold in wholesale quantities, and household cleaning services are not included. Home & Laundry Care's second largest market is household cleaning detergents.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Surface cleaners
  • Floor care
  • Toilet care
  • Window cleaning products

Out-Of-Scope

  • Polishes (for floor cleaning/care or furniture)
  • Cleaning equipment (e.g. mops or cleaning cloths)
  • Professional products for bulk consumers (B2B)
Household Cleaners: market data & analysis - Cover

Market Insights report

Household Cleaners: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Household Cleaners Market within the Home & Laundry Care Market in Taiwan is experiencing mild growth, influenced by factors such as evolving consumer preferences, increasing environmental awareness, and the rising demand for effective yet sustainable cleaning solutions.

    Customer preferences:
    Consumers in Taiwan are increasingly prioritizing eco-friendly household cleaners, reflecting a growing awareness of environmental sustainability. This shift is particularly notable among younger demographics who value transparency in product ingredients and seek out brands that align with their ethical beliefs. Furthermore, the rise in dual-income households has led to a demand for convenient, multi-purpose cleaning solutions that save time. As urban living spaces become smaller, there is also a trend towards compact, space-saving packaging that caters to the needs of modern lifestyles.

    Trends in the market:
    In Taiwan, the Household Cleaners Market is experiencing a significant shift towards eco-friendly products, driven by an increasing consumer awareness of environmental sustainability. This trend is particularly prominent among younger consumers who prioritize transparency in ingredient sourcing and prefer brands that resonate with their ethical values. Additionally, the rise of dual-income households is fueling demand for convenient, multi-purpose cleaning solutions that enhance efficiency. As urban living spaces shrink, the need for compact, space-saving packaging is also growing, presenting new opportunities and challenges for industry stakeholders to innovate and adapt to evolving consumer preferences.

    Local special circumstances:
    In Taiwan, the Household Cleaners Market is uniquely shaped by the island's dense urban environment and limited space, which drives demand for efficient and compact cleaning solutions. Cultural values emphasizing cleanliness and hygiene further reinforce the need for effective household products. Additionally, stringent government regulations regarding chemical safety and environmental protection compel brands to innovate eco-friendly formulas. As Taiwanese consumers increasingly seek transparency and sustainability, these local factors create a distinct market landscape that challenges and inspires industry players to adapt.

    Underlying macroeconomic factors:
    The Household Cleaners Market in Taiwan is shaped by several macroeconomic factors, including national economic health, consumer spending patterns, and environmental regulations. Taiwan's stable economy, characterized by moderate growth and low unemployment rates, encourages consumer confidence and spending on home care products. Additionally, global trends towards sustainability and eco-friendliness are influencing local purchasing behaviors, prompting brands to innovate and offer green alternatives. Fiscal policies promoting environmental initiatives further drive market transformation, while inflationary pressures may lead to shifts in consumer preferences, emphasizing value and multifunctionality in cleaning products.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Household Cleaners: market data & analysis - BackgroundHousehold Cleaners: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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