Home & Laundry Care - Pakistan | Statista Market Forecast

The revenue in the Home & Laundry Care market in Pakistan is projected to reach US$2.37bn in 2024.
This market is expected to grow annually by 1.49% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, with a market volume of US$1.32bn in 2024.
In comparison to other countries, United States generates the most revenue with US$32bn in 2024.
In terms of per capita revenue, each person in Pakistan generates US$9.67 in 2024.
Online sales are predicted to contribute 4.8% of the total revenue in the Home & Laundry Care market by 2024.
Sales of home and laundry care products in Pakistan have witnessed a significant surge, driven by increasing consumer awareness and the growing middle-class population.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Pakistan is witnessing mild growth, influenced by factors such as increasing urbanization, heightened awareness of hygiene, and the growing preference for convenient cleaning solutions among consumers, driving demand across various categories.

Customer preferences: Consumers in Pakistan’s Home & Laundry Care market are increasingly favoring eco-friendly products, reflecting a growing environmental consciousness among younger demographics. This shift is supported by cultural values emphasizing sustainability and health. Additionally, the rise in dual-income households is prompting a demand for time-saving cleaning solutions, such as multi-purpose detergents and automated appliances. Furthermore, urban dwellers are leaning towards subscription services for home cleaning products, driven by convenience and the desire for hassle-free maintenance.

Trends in the market: In Pakistan, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly products, driven by increasing environmental awareness among younger consumers. This trend emphasizes sustainability, aligning with cultural values that prioritize health and well-being. Concurrently, the rise of dual-income households is fueling demand for time-efficient cleaning solutions, such as multi-purpose detergents and advanced automated appliances. Urban consumers are also gravitating towards subscription services for convenience and ease of use, indicating a significant transformation in purchasing behaviors that industry stakeholders must adapt to for future growth.

Local special circumstances: In Pakistan, the Home & Laundry Care market is shaped by unique cultural values and environmental challenges. The country’s diverse climate, ranging from humid coastal areas to arid regions, influences consumer preferences for specific cleaning products, particularly those that combat dust and humidity. Additionally, traditional practices often emphasize the use of natural ingredients, which drives demand for eco-friendly options. Regulatory support for sustainable products is emerging, while cultural norms around hospitality promote cleanliness, further propelling the market towards innovative, efficient, and environmentally conscious solutions.

Underlying macroeconomic factors: The Home & Laundry Care market in Pakistan is significantly influenced by macroeconomic factors such as economic stability, inflation rates, and consumer purchasing power. The ongoing global economic trends, including fluctuations in raw material prices and supply chain disruptions, impact the cost of production for cleaning products. National economic health, characterized by GDP growth and employment rates, shapes consumer confidence and spending habits. Fiscal policies aimed at promoting local manufacturing and sustainable practices are encouraging investment in eco-friendly products. Additionally, rising awareness of health and hygiene amid urbanization is driving demand for innovative cleaning solutions, further shaping market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.