The Outdoor Furniture market in South Africa has been experiencing steady growth in recent years, driven by changing customer preferences and a growing focus on outdoor living spaces.
Customer preferences: South African consumers are increasingly looking to create outdoor spaces that are an extension of their indoor living areas. They are seeking comfortable and stylish outdoor furniture that allows them to relax and entertain guests. There is a growing demand for outdoor furniture that is durable, weather-resistant, and low-maintenance. Additionally, consumers are placing importance on eco-friendly materials and sustainable manufacturing processes.
Trends in the market: One of the key trends in the South African Outdoor Furniture market is the rise in demand for modular and multifunctional furniture. Consumers are looking for furniture that can be easily rearranged to suit different occasions, as well as furniture that can serve multiple purposes, such as storage benches or tables with built-in coolers. This trend is driven by the desire for flexibility and versatility in outdoor spaces. Another trend in the market is the increasing popularity of outdoor dining sets. South Africans enjoy spending time outdoors and dining al fresco is a common practice. As a result, there is a growing demand for dining sets that can accommodate larger groups of people and provide a comfortable and stylish dining experience.
Local special circumstances: South Africa's climate and outdoor lifestyle contribute to the growth of the Outdoor Furniture market. The country has a relatively mild climate, with long summers and mild winters, which allows for year-round outdoor living. This encourages consumers to invest in outdoor furniture that can withstand the elements and provide long-lasting comfort. Additionally, South Africa has a strong outdoor culture, with many people enjoying activities such as braais (barbecues), picnics, and outdoor entertaining. This cultural aspect drives the demand for outdoor furniture that is suitable for these activities and enhances the overall outdoor experience.
Underlying macroeconomic factors: The growth of the Outdoor Furniture market in South Africa is also influenced by macroeconomic factors. The country has a growing middle class with increasing disposable income, which allows consumers to invest in higher-quality outdoor furniture. Additionally, the tourism industry in South Africa is thriving, attracting both domestic and international visitors. This creates opportunities for the Outdoor Furniture market, as tourists often seek outdoor experiences and may purchase outdoor furniture during their stay. Overall, the Outdoor Furniture market in South Africa is developing in response to changing customer preferences for comfortable and stylish outdoor living spaces. The rise in demand for modular and multifunctional furniture, as well as outdoor dining sets, reflects the desire for flexibility and versatility in outdoor spaces. The country's climate and outdoor culture further contribute to the growth of the market. With a growing middle class and a thriving tourism industry, the South African Outdoor Furniture market is expected to continue its positive trajectory in the coming years.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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