Home Décor - South Africa | Statista Market Forecast

In South Africa, the revenue in the Home Décor market Segment in 2024 amounts to US$555.20m.
It is projected that the market will experience an annual growth rate of 2.00% (CAGR 2024-2029).
When compared to other countries around Worldwide, United States generates the highest revenue in this segment, reaching US$35bn in 2024.
In terms of per person revenues, in South Africa generates US$9.10 in 2024.
South Africa's home décor market is seeing a rise in demand for locally sourced and sustainable materials, reflecting a growing preference for eco-friendly products.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in South Africa has been experiencing significant growth in recent years. Customer preferences have shifted towards more modern and minimalist designs, with a focus on sustainable and eco-friendly materials. This trend is in line with global market trends, as consumers worldwide are becoming more conscious of the environmental impact of their purchasing decisions. Additionally, the rise of e-commerce has made it easier for consumers to access a wide range of home décor products, further driving the growth of the market.

Customer preferences: in the South African Home Décor market have evolved to prioritize modern and minimalist designs. This shift can be attributed to changing lifestyles and the influence of global design trends. Consumers are increasingly looking for home décor products that are sleek, functional, and aesthetically pleasing. This preference for modern designs is reflected in the increasing demand for furniture and accessories with clean lines, neutral colors, and simple shapes. Additionally, there is a growing interest in sustainable and eco-friendly materials, such as reclaimed wood, bamboo, and recycled textiles. This reflects a broader global trend towards conscious consumption and environmental responsibility. The Home Décor market in South Africa is also influenced by local special circumstances. One of these is the country's rich cultural heritage, which is reflected in the demand for home décor products that celebrate African art, textiles, and craftsmanship. This has led to an increased interest in traditional African patterns, motifs, and materials, which are integrated into modern designs. Additionally, South africa's diverse population and multicultural society contribute to a demand for home décor products that cater to different tastes and preferences. This has resulted in a wide variety of styles and designs available in the market, ranging from traditional to contemporary. Underlying macroeconomic factors have also played a role in the development of the Home Décor market in South Africa. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed more consumers to invest in home décor products and upgrade their living spaces. Additionally, the rise of e-commerce has made it easier for consumers to access a wide range of home décor products, including those from international brands. This has increased competition in the market and provided consumers with more options to choose from. In conclusion, the Home Décor market in South Africa is developing in response to changing customer preferences,

Local special circumstances: and

Underlying macroeconomic factors:. The shift towards modern and minimalist designs, the demand for sustainable and eco-friendly materials, and the influence of South africa's cultural heritage are shaping the market. Additionally, the country's steady economic growth and the rise of e-commerce have contributed to the growth of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.