Living Room Furniture - Nordics

Nordics

In 2024, the Living Room Furniture market in the Nordics is projected to generate revenue amounting to US$4.71bn.
It is anticipated that this market will experience an annual growth rate of 4.50% (CAGR 2024-2029).
In comparison to other countries worldwide, in the United States leads in revenue generation, with US$73,080m in 2024.
When considering the total population, each person in the Nordics is expected to generate revenues of US$167.80 in 2024.
The Nordics have seen a rise in demand for minimalist and functional living room furniture designs.

Key regions: China, Germany, Brazil, France, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Living Room Furniture market in Nordics is experiencing steady growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: in the Nordics have shifted towards minimalistic and functional designs in living room furniture. Customers are increasingly opting for furniture that is sleek, compact, and multi-functional, as they seek to maximize the use of limited living spaces. Additionally, there is a growing preference for sustainable and eco-friendly materials, as customers in the Nordics are known for their strong focus on environmental consciousness. These customer preferences have led to an increased demand for modular furniture, space-saving solutions, and furniture made from recycled materials.

Trends in the market: indicate a rise in online sales of living room furniture in the Nordics. With the increasing penetration of internet and smartphones, customers are now more inclined to shop online for furniture. Online platforms offer a wide range of options, competitive prices, and convenient delivery services, making it an attractive choice for customers. This trend has also led to the emergence of online-only furniture brands, which cater specifically to the needs and preferences of online shoppers. As a result, traditional brick-and-mortar retailers are adapting to this trend by enhancing their online presence and offering seamless omni-channel experiences.

Local special circumstances: in the Nordics, such as long winters and limited daylight hours, have a significant impact on the living room furniture market. The need for cozy and comfortable living spaces during the colder months drives the demand for upholstered furniture, plush sofas, and warm lighting. Additionally, the concept of "hygge" in Nordic culture, which emphasizes coziness and well-being, has influenced the choice of furniture in living rooms. This has led to a demand for soft textiles, natural materials, and warm color palettes in living room furniture.

Underlying macroeconomic factors: such as a stable economy and high disposable income levels, contribute to the growth of the Living Room Furniture market in the Nordics. The Nordics countries have a strong welfare system and high living standards, which enable consumers to invest in quality furniture for their living spaces. Moreover, the region's strong design heritage and reputation for high-quality craftsmanship have positioned it as a hub for innovative and stylish furniture. This has attracted both domestic and international furniture brands to establish a presence in the Nordics, further driving the growth of the market. In conclusion, the Living Room Furniture market in the Nordics is witnessing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for minimalistic and functional designs, online sales, cozy and comfortable living spaces, and high-quality furniture are driving the market's development in the region.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.