Living Room Furniture - Kazakhstan

In Kazakhstan, the revenue generated in the Living Room Furniture market in 2024 amounts to US$211.80m.
It is projected to experience an annual growth rate of 1.65% (CAGR 2024-2029).
When compared to other countries worldwide, United States leads in terms of revenue generation, amounting to US$73bn in 2024.
In relation to the total population, each person in Kazakhstan generates a revenue of US$10.68 in 2024.
Kazakhstan's market for living room furniture is experiencing a surge in demand for traditional Kazakh designs and craftsmanship.

Definition:

This Living Room Furniture segment refers to movable objects that are designed to be used in a living room, which is typically a central and multi-functional space in a home. It includes items that are intended to make the room more comfortable and functional, such as seating, tables, and storage unts (e.g., TV stands, console tables, etc.)

Structure:

The Living Room Furniture segment is divided into two subsegments:

The Seats & Sofas subsegment refers to furniture designed for sitting, lounging, or reclining, and typically includes items such as sofas, armchairs, recliners, and ottomans.
The Cabinets, TV Stands, & Side Tables subsegment refers to furniture items that are designed to store or hold various objects such as media equipment, drinks, books, or lamps.

Additional Information:

The Living Room Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Sofas and armchairs, dining chairs
Bar tables and chairs, stools, and benches
Coffee, console, and side tables
TV and media furniture

Consumer electronics
Household appliances
Lamps and lighting
Floor covering

The Living Room Furniture market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences: Kazakhstan is a country with a growing middle class and an increasing disposable income. As a result, there is a growing demand for high-quality and stylish living room furniture. Customers in Kazakhstan are looking for furniture that not only provides comfort but also reflects their personal style and taste. They prefer furniture pieces that are durable, easy to maintain, and offer a good value for money. Modern and contemporary designs are particularly popular among the younger generation, while traditional and classic styles still have a strong following among older customers.

Trends in the market: One of the key trends in the Living Room Furniture market in Kazakhstan is the increasing popularity of online shopping. With the rise of e-commerce platforms and the convenience of online shopping, more and more customers are opting to purchase furniture online. This trend is driven by factors such as a wider product selection, competitive pricing, and the convenience of home delivery. Online retailers are also capitalizing on this trend by offering virtual showrooms and 3D visualization tools to help customers visualize how the furniture will look in their living rooms. Another trend in the market is the growing demand for eco-friendly and sustainable furniture. Customers in Kazakhstan are becoming more conscious of the environmental impact of their purchasing decisions and are seeking furniture made from sustainable materials and produced using environmentally friendly manufacturing processes. This trend is driven by a combination of factors, including increased awareness of environmental issues, government initiatives promoting sustainability, and changing consumer attitudes towards responsible consumption.

Local special circumstances: Kazakhstan is a country with a rich cultural heritage, and this is reflected in the preferences of its customers when it comes to living room furniture. Many customers in Kazakhstan prefer furniture pieces that showcase traditional Kazakh craftsmanship and design elements. This includes furniture made from locally sourced materials such as wood, leather, and textiles, as well as furniture with intricate carvings and traditional patterns. There is also a preference for furniture that is versatile and can be easily adapted to different living spaces, as many customers in Kazakhstan live in apartments with limited space.

Underlying macroeconomic factors: The growth of the Living Room Furniture market in Kazakhstan is supported by several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, driven by factors such as increased investment in infrastructure, a growing services sector, and a stable political environment. This has resulted in an expanding middle class with higher purchasing power, leading to increased demand for furniture and other consumer goods. Additionally, the government has implemented policies to promote domestic manufacturing and reduce reliance on imports, which has further boosted the growth of the furniture industry in Kazakhstan.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.