Home Décor - Kazakhstan

  • Kazakhstan
  • In Kazakhstan, the revenue in the Home Décor market Segment is projected to reach US$196.40m in 2024.
  • It is anticipated that the market will experience an annual growth rate of 3.58% (CAGR 2024-2029).
  • When compared globally, in the United States generates the highest revenue in this segment, amounting to US$35,440m in 2024.
  • On a per capita basis, in 2024, the revenue generated amounts to US$9.91 per person.
  • Kazakhstan's home decor market is experiencing a surge in demand for traditional Kazakh motifs and craftsmanship, reflecting a growing appreciation for local heritage and cultural identity.

Key regions: India, France, United States, Canada, Denmark

 
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Analyst Opinion

The Home Décor market in Kazakhstan is experiencing significant growth and development. Customer preferences are shifting towards more modern and stylish home décor products, which is driving the demand for new and innovative designs. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the market.

Customer preferences:
in the Home Décor market in Kazakhstan are evolving. Consumers are increasingly looking for home décor products that reflect their personal style and taste. They are seeking unique and modern designs that can enhance the aesthetics of their homes. This shift in preferences is driving the demand for a wide range of home décor products, including furniture, lighting, textiles, and accessories. Additionally, consumers are becoming more conscious of the quality and durability of the products they purchase, as they are looking for long-lasting and value-for-money options. Trends in the Home Décor market in Kazakhstan are influenced by global and regional market trends. One of the key trends is the growing popularity of sustainable and eco-friendly home décor products. Consumers are becoming more aware of the environmental impact of their purchasing decisions and are actively seeking products that are made from sustainable materials and produced using environmentally friendly processes. This trend is driving the demand for products such as recycled furniture, organic textiles, and energy-efficient lighting. Another trend in the market is the increasing popularity of online shopping for home décor products. Consumers are turning to online platforms to browse and purchase a wide range of products from the comfort of their homes. This trend is driven by the convenience and accessibility of online shopping, as well as the availability of a wide range of products and competitive prices. Online retailers are capitalizing on this trend by offering a seamless shopping experience, personalized recommendations, and convenient delivery options.

Local special circumstances:
in Kazakhstan are also contributing to the growth of the Home Décor market. The country has a growing middle class with increasing disposable income, which is driving consumer spending on home décor products. Additionally, the government is actively promoting the development of the construction and real estate sectors, which is creating opportunities for the Home Décor market. The construction of new residential and commercial buildings is driving the demand for home décor products, as consumers are looking to furnish and decorate their spaces.

Underlying macroeconomic factors:
such as economic growth and urbanization, are also fueling the development of the Home Décor market in Kazakhstan. The country has experienced steady economic growth in recent years, which has led to an increase in consumer purchasing power. Urbanization is also driving the demand for home décor products, as more people are moving to cities and investing in their homes. These factors are creating a favorable market environment for the Home Décor industry to thrive. In conclusion, the Home Décor market in Kazakhstan is experiencing growth and development due to shifting customer preferences, global and regional market trends, local special circumstances, and underlying macroeconomic factors. As consumers seek more modern and stylish home décor products, the market is responding with innovative designs and sustainable options. The growing middle class, government support for the construction sector, and economic growth are driving the demand for home décor products. The market is also benefiting from the increasing popularity of online shopping and the trend towards urbanization. Overall, the Home Décor market in Kazakhstan is poised for continued growth in the coming years.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Overview

  • Revenue
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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