Home Décor - Kazakhstan | Statista Market Forecast

In Kazakhstan, the revenue in the Home Décor market Segment is projected to reach US$196.40m in 2024.
It is anticipated that the market will experience an annual growth rate of 3.58% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this segment, amounting to US$35bn in 2024.
On a per capita basis, in 2024, the revenue generated amounts to US$9.91 per person.
Kazakhstan's home decor market is experiencing a surge in demand for traditional Kazakh motifs and craftsmanship, reflecting a growing appreciation for local heritage and cultural identity.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Kazakhstan is experiencing significant growth and development. Customer preferences are shifting towards more modern and stylish home décor products, which is driving the demand for new and innovative designs. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the market.

Customer preferences: in the Home Décor market in Kazakhstan are evolving. Consumers are increasingly looking for home décor products that reflect their personal style and taste. They are seeking unique and modern designs that can enhance the aesthetics of their homes. This shift in preferences is driving the demand for a wide range of home décor products, including furniture, lighting, textiles, and accessories. Additionally, consumers are becoming more conscious of the quality and durability of the products they purchase, as they are looking for long-lasting and value-for-money options. Trends in the Home Décor market in Kazakhstan are influenced by global and regional market trends. One of the key trends is the growing popularity of sustainable and eco-friendly home décor products. Consumers are becoming more aware of the environmental impact of their purchasing decisions and are actively seeking products that are made from sustainable materials and produced using environmentally friendly processes. This trend is driving the demand for products such as recycled furniture, organic textiles, and energy-efficient lighting. Another trend in the market is the increasing popularity of online shopping for home décor products. Consumers are turning to online platforms to browse and purchase a wide range of products from the comfort of their homes. This trend is driven by the convenience and accessibility of online shopping, as well as the availability of a wide range of products and competitive prices. Online retailers are capitalizing on this trend by offering a seamless shopping experience, personalized recommendations, and convenient delivery options.

Local special circumstances: in Kazakhstan are also contributing to the growth of the Home Décor market. The country has a growing middle class with increasing disposable income, which is driving consumer spending on home décor products. Additionally, the government is actively promoting the development of the construction and real estate sectors, which is creating opportunities for the Home Décor market. The construction of new residential and commercial buildings is driving the demand for home décor products, as consumers are looking to furnish and decorate their spaces.

Underlying macroeconomic factors: such as economic growth and urbanization, are also fueling the development of the Home Décor market in Kazakhstan. The country has experienced steady economic growth in recent years, which has led to an increase in consumer purchasing power. Urbanization is also driving the demand for home décor products, as more people are moving to cities and investing in their homes. These factors are creating a favorable market environment for the Home Décor industry to thrive. In conclusion, the Home Décor market in Kazakhstan is experiencing growth and development due to shifting customer preferences, global and regional market trends, local special circumstances, and underlying macroeconomic factors. As consumers seek more modern and stylish home décor products, the market is responding with innovative designs and sustainable options. The growing middle class, government support for the construction sector, and economic growth are driving the demand for home décor products. The market is also benefiting from the increasing popularity of online shopping and the trend towards urbanization. Overall, the Home Décor market in Kazakhstan is poised for continued growth in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.