Home Office Furniture - Jordan

Jordan

In Jordan, the revenue generated in the Home Office Furniture market in 2024 amounts to US$32.10m.
It is projected that the market will experience an annual growth rate of 0.48% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this segment, amounting to US$18,920m in 2024.
In terms of per capita figures, the revenue per person in Jordan is US$2.82 in 2024.
"Jordanian consumers are increasingly embracing ergonomic home office furniture to enhance their productivity and create a comfortable work environment."

Key regions: Germany, Brazil, United Kingdom, Denmark, China

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Analyst Opinion

The Home Office Furniture market in Jordan is experiencing significant growth and development. Customer preferences are shifting towards more functional and ergonomic furniture options. Additionally, there are several trends in the market that are driving this growth. Local special circumstances and underlying macroeconomic factors are also contributing to the development of the market.

Customer preferences: In Jordan, customers are increasingly looking for home office furniture that is both functional and ergonomic. With the rise of remote work and flexible working arrangements, individuals are spending more time working from home and need furniture that can support their productivity and comfort. As a result, there is a growing demand for adjustable desks, ergonomic chairs, and storage solutions that can help organize and optimize the home office space.

Trends in the market: One of the key trends in the Home Office Furniture market in Jordan is the adoption of smart furniture. Smart furniture integrates technology and connectivity into everyday furniture items, allowing users to control various aspects such as lighting, temperature, and even charging devices. This trend is driven by the increasing reliance on technology in the workplace and the desire for seamless integration between work and home environments. Another trend in the market is the focus on sustainability. Customers in Jordan are becoming more conscious of the environmental impact of their purchasing decisions and are seeking eco-friendly options. This has led to an increase in demand for furniture made from sustainable materials, such as recycled wood or bamboo, as well as furniture that is designed for longevity and can be easily repaired or repurposed.

Local special circumstances: The Home Office Furniture market in Jordan is also influenced by local cultural and social factors. Jordan has a young population, with a significant portion of the workforce being millennials. This demographic group values flexibility and work-life balance, which has contributed to the rise in remote work and the need for home office furniture. Additionally, Jordan has a strong entrepreneurial culture, with many individuals starting their own businesses or working as freelancers. This has created a demand for home office furniture that can support the unique needs of entrepreneurs and freelancers.

Underlying macroeconomic factors: The development of the Home Office Furniture market in Jordan is also influenced by underlying macroeconomic factors. The country has been experiencing economic growth, which has led to an increase in disposable income and consumer spending. This has allowed individuals to invest in their home office spaces and purchase high-quality furniture that can enhance their productivity and comfort. Additionally, the government has been implementing policies to support entrepreneurship and remote work, which has further fueled the demand for home office furniture. In conclusion, the Home Office Furniture market in Jordan is developing rapidly due to shifting customer preferences, such as the need for functional and ergonomic furniture, as well as the adoption of smart and sustainable furniture. Local special circumstances, such as the young population and entrepreneurial culture, are also contributing to the growth of the market. Furthermore, underlying macroeconomic factors, including economic growth and government policies, are supporting the development of the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.