Home Décor - Taiwan | Statista Market Forecast

In Taiwan, the revenue in the Home Décor market Segment in 2024 is recorded at US$489.80m.
According to projections, the market is expected to experience an annual growth rate of 1.75% (CAGR 2024-2029).
When compared globally, United States leads the way with a revenue of US$35bn in 2024.
In terms of per person revenues, in 2024, each individual in Taiwan contributes US$20.45 towards the Home Décor market Segment.
Taiwanese consumers are increasingly gravitating towards minimalist and eco-friendly home décor, reflecting their commitment to sustainability and simplicity in design.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Taiwan is experiencing significant growth and development. Customer preferences are shifting towards more modern and minimalist designs, with a focus on functionality and practicality. This trend is driven by the increasing urbanization and smaller living spaces in Taiwan. Additionally, consumers are becoming more conscious of sustainability and are seeking eco-friendly and ethically sourced home décor products.

Customer preferences: In Taiwan, customers are increasingly favoring modern and minimalist home décor designs. This preference is driven by the growing urbanization in the country, as more people are living in smaller apartments and homes. The need for space optimization and functionality has become crucial, leading to a demand for sleek and practical home décor items. Customers are looking for furniture and accessories that can serve multiple purposes and fit seamlessly into their limited living spaces. Another important factor influencing customer preferences in Taiwan is the growing awareness of sustainability and ethical sourcing. Consumers are becoming more conscious of the environmental impact of their purchases and are seeking eco-friendly and ethically sourced home décor products. This trend is driven by a desire to support sustainable practices and reduce waste. Customers are looking for products made from recycled materials or sustainable resources, as well as those produced under fair labor conditions.

Trends in the market: One of the key trends in the Home Décor market in Taiwan is the rise of online shopping. With the increasing penetration of smartphones and internet access, consumers are turning to online platforms to browse and purchase home décor products. Online retailers offer a wide range of options, competitive prices, and convenient delivery services, making it an attractive option for consumers. This trend has led to the growth of e-commerce platforms specializing in home décor, as well as traditional retailers expanding their online presence. Another trend in the market is the popularity of DIY (do-it-yourself) home décor projects. Many consumers in Taiwan are embracing the opportunity to personalize their living spaces and express their creativity through DIY projects. This trend is fueled by the availability of online tutorials and inspiration, as well as the desire to save money by creating customized home décor items. DIY home décor has become a popular hobby and a way for individuals to showcase their unique style.

Local special circumstances: Taiwan's unique cultural heritage and traditional craftsmanship play a significant role in the Home Décor market. The country has a rich history of craftsmanship, with artisans specializing in various techniques such as pottery, woodwork, and weaving. This heritage has shaped the local home décor industry, with many consumers valuing handcrafted and locally made products. Artisanal home décor items are highly sought after for their quality, uniqueness, and connection to Taiwanese culture.

Underlying macroeconomic factors: The growing urbanization in Taiwan, coupled with smaller living spaces, is a key macroeconomic factor driving the development of the Home Décor market. As more people move to cities and live in apartments, the demand for space-saving and functional home décor items increases. This trend is expected to continue as urbanization rates rise. Additionally, the increasing awareness of sustainability and ethical sourcing is influenced by global trends and consumer demands. As consumers become more conscious of the environmental and social impact of their purchases, the demand for eco-friendly and ethically sourced home décor products is likely to grow. This trend is supported by government initiatives promoting sustainable practices and the use of renewable resources. In conclusion, the Home Décor market in Taiwan is experiencing growth and development driven by customer preferences for modern and minimalist designs, as well as the increasing demand for sustainable and ethically sourced products. Online shopping and DIY home décor projects are also contributing to the market's growth. Taiwan's unique cultural heritage and traditional craftsmanship further shape the market, with consumers valuing handcrafted and locally made products. The underlying macroeconomic factors of urbanization and sustainability awareness are expected to continue driving the market's development in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.