Home Décor - Romania | Statista Market Forecast

In Romania, the revenue in the Home Décor market Segment in 2024 amounts to US$653.70m.
The market is projected to experience an annual growth rate of 5.07% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue, reaching US$35bn in 2024.
In terms of per capita figures, the revenue generated per person in Romania is US$33.32 in 2024.
Romania's home décor market is experiencing a surge in demand for traditional handmade textiles and rustic furniture.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Romania is experiencing significant growth and development. Customer preferences in Romania are shifting towards more modern and stylish home décor options. There is a growing demand for high-quality products that are both functional and aesthetically pleasing.

Customer preferences: Romanian consumers are increasingly seeking home décor products that reflect their personal style and taste. They are looking for unique and innovative designs that can enhance the overall look and feel of their homes. There is a growing interest in minimalist and Scandinavian-inspired designs, as well as a preference for natural materials such as wood and stone. Additionally, consumers are becoming more conscious of sustainability and are seeking eco-friendly and ethically sourced home décor products.

Trends in the market: One of the key trends in the Home Décor market in Romania is the rise of online shopping. With the increasing availability of internet access and the convenience of online shopping, more consumers are opting to purchase home décor products online. This trend is driving the growth of e-commerce platforms and online retailers in the country. Additionally, there is a growing interest in DIY home décor projects, as consumers are looking for ways to personalize their living spaces.

Local special circumstances: Romania is experiencing a period of economic growth, which is contributing to the development of the Home Décor market. As disposable incomes rise, consumers have more purchasing power and are willing to invest in home décor products. Additionally, the country has a rich cultural heritage, which influences the local design aesthetic. Traditional Romanian motifs and craftsmanship are often incorporated into modern home décor designs, creating a unique and distinctive style.

Underlying macroeconomic factors: The growth of the Home Décor market in Romania can be attributed to several underlying macroeconomic factors. The country's stable economy and increasing GDP are creating a favorable business environment for retailers and manufacturers. Additionally, Romania's membership in the European Union has opened up new opportunities for international trade and investment. The government's focus on infrastructure development and urbanization is also driving the demand for home décor products, as more people are moving into newly built or renovated homes. In conclusion, the Home Décor market in Romania is experiencing significant growth and development. Customer preferences are shifting towards more modern and stylish designs, and there is a growing demand for high-quality and sustainable products. The rise of online shopping and the interest in DIY projects are also driving the market. The country's economic growth, cultural heritage, and favorable business environment are contributing to the expansion of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.