Definition:
The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.
Structure:
The Home Decor segment is divided into four subsegments:
Additional Information:
The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Nov 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Nov 2024
Source: Statista Market Insights
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Nov 2024
Source: Statista Market Insights
The Home Décor market in Niger is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: in the Home Décor market in Niger are shifting towards more modern and contemporary styles. Customers are increasingly looking for unique and personalized home décor items that reflect their individual taste and personality. This has led to a rise in demand for customized furniture, artwork, and accessories. Additionally, there is a growing interest in eco-friendly and sustainable products, as customers become more conscious of the environmental impact of their purchases. Trends in the Home Décor market in Niger include the use of natural materials and earthy tones. There is a preference for furniture and décor items made from materials such as wood, rattan, and bamboo, which provide a rustic and natural look. Neutral colors such as beige, brown, and green are also popular choices, as they create a calming and soothing atmosphere in the home. Furthermore, there is a growing trend towards minimalistic and clutter-free designs, with customers opting for clean lines and simple shapes in their home décor.
Local special circumstances: in Niger contribute to the development of the Home Décor market. The country has a rich cultural heritage, with traditional craftsmanship and artisanal skills being highly valued. This has created a market for locally-made home décor products, such as handwoven textiles, pottery, and wood carvings. Customers appreciate the unique and authentic nature of these products, and there is a growing interest in supporting local artisans and preserving traditional craftsmanship. Additionally, Niger has a diverse ethnic population, with each ethnic group having its own distinct style and aesthetic preferences. This diversity in tastes and preferences further drives the demand for a wide range of home décor options in the market. Underlying macroeconomic factors also play a role in the development of the Home Décor market in Niger. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income and purchasing power. As a result, customers have more financial resources to invest in home décor and are willing to spend on high-quality and luxurious items. Furthermore, urbanization and the growth of the middle class have led to a rise in demand for housing, creating opportunities for the Home Décor market to thrive. In conclusion, the Home Décor market in Niger is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and
Underlying macroeconomic factors:. The shift towards modern and contemporary styles, the use of natural materials, and the support for local craftsmanship are driving the market forward. With the country's economic growth and increasing disposable income, the Home Décor market is expected to continue its positive trajectory in the coming years.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights