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  4. Home Décor

Carpets & Rugs - Tunisia

Tunisia
  • In Tunisia, the Carpets & Rugs market achieved a revenue of US$41.93m in 2024.
  • It is projected to experience an annual growth rate of 1.74% (CAGR 2024-2029).
  • When compared globally, United States generates the highest revenue in this market segment, reaching US$18bn in 2024.
  • In terms of per capita figures, US$3.34 in revenue is generated per person in Tunisia in 2024.
  • Tunisia's carpet and rug market is experiencing a revival, as traditional Tunisian designs gain popularity among international buyers.

Definition:

Carpets and rugs function, first and foremost, as furniture that adds color to a room and provides a decorative effect as well as making a floor more comfortable. They can be produced with a wide range of different materials, which means that there are a lot of choices when it comes to the product. This segment includes materials such as knotted, tufted, woven carpets, rugs, and needlefelt textile floor coverings.

Additional Information:

The Carpets & Rugs subsubsegment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This subsubsegment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

In-Scope

  • Knotted carpets
  • Tufted carpets
  • Woven carpets
  • Rugs
  • Needlefelt textile

Out-Of-Scope

  • Parquet panels
  • Wood blocks, strips, and friezes

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Nov 2024

Source: Statista Market Insights

Most recent update: Jul 2024

Source: Statista Market Insights

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Nov 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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