Sneakers - Southern Africa
Southern Africa- In 2024, the Sneakers market in Southern Africa is projected to record a revenue of US$290.9m.
- It is estimated that the segment will experience a steady annual growth rate of 6.08% (CAGR 2024-2029).
- When compared globally, United States is the leading revenue generator, with an anticipated revenue of US$25bn in 2024.
- In terms of revenue per capita, the Sneakers market is expected to generate US$4.15 in 2024.
- Looking at the volume of the Sneakers market, it is expected to reach 4.7m pairs by 2029.
- Moreover, in 2025.0, the segment is forecasted to show a volume growth of 0.8%.
- The average volume per person in the Sneakers market is expected to be 0.06pairs in 2024.
- Sneaker culture is on the rise in South Africa, with local designers and streetwear brands gaining popularity among the youth.
- Key regions:
- Australia,
- China,
- India,
- Vietnam,
- Philippines
Definition:
The market for Sneakers refers to so-called “athleisure” footwear, i.e., everyday footwear with an athletic appearance where fashion aspects outweigh functional ones. The segments Sneakers and Athletic Footwear have seen an upsurge during the past years and have gained in importance in comparison to classic town footwear. Athletic Footwear that is specifically designed for sports purposes (e.g., soccer, tennis, basketball, etc.) is excluded and can be found in the corresponding Athletic Footwear segment.
Additional Information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per pair), and sales channels data. The online distribution channel refers to the purchase of physical goods from a digital marketplace. In other words, the purchase is conducted via the internet, be it on a desktop PC, tablet, or smartphone. The offline distribution channel covers all purchases in stationary stores, by telesales, or via mail order (e.g., print catalogs).
Key players in the market include companies such as Nike, Adidas, Puma, and Asics.
In-Scope
- "Athleisure" footwear (everyday shoes with athletic design)
Out-Of-Scope
- Functional athletic footwear (e.g. for tennis, basketball, soccer, running etc.)
- Work and safety shoes
