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Fresh Meat - Armenia

Armenia
  • Revenue in the Fresh Meat market amounts to US$1.04bn in 2024. The market is expected to grow annually by 9.04% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$261bn in 2024).
  • In relation to total population figures, per person revenues of US$374.90 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 160.70m kg by 2029. The Fresh Meat market is expected to show a volume growth of 5.1% in 2025.0.
  • The average volume per person in the Fresh Meat market is expected to amount to 46.1kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh and frozen beef & veal
  • Fresh and frozen pork
  • Fresh and frozen poultry
  • Fresh and frozen mutton & goat
  • Fresh and frozen other meat

Out-Of-Scope

  • Processed meat
  • Meat-based ready-to-eat meals
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Fresh Meat market in Armenia is facing subdued growth due to factors such as economic downturn, fluctuating prices, and changing consumer preferences. However, there is potential for growth in the Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat sub-markets driven by rising health consciousness and increasing adoption of digital technologies for online meat purchasing. Convenience and availability are also key factors in driving the growth of this market within The Food market in Armenia.

Customer preferences:
As consumer awareness for sustainability and ethical consumption grows, there has been a noticeable increase in demand for locally sourced, organic and ethically raised meat products in the Fresh Meat Market of the Meat Market within The Food market. Additionally, there has been a rising interest in alternative protein sources such as plant-based meats, driven by health and environmental concerns. This trend is further amplified by the growing popularity of flexitarian and vegetarian diets among younger and health-conscious demographics.

Trends in the market:
In Armenia, the Fresh Meat Market of the Meat Market within The Food market is seeing a rise in demand for locally sourced, organic meat products. This is driven by the growing consumer preference for healthier and more sustainable food choices. Additionally, there is a trend towards premium and specialty meat products, such as grass-fed beef and free-range poultry. These trends have significant implications for industry stakeholders, as they must adapt to meet the changing consumer demand and invest in sustainable and ethical practices. The trajectory of these trends is expected to continue, as consumers become more conscious of their food choices and the impact on the environment. This presents opportunities for market growth, but also challenges for producers to meet these demands while maintaining profitability. Overall, the Fresh Meat Market in Armenia is undergoing a shift towards more sustainable and premium products, and industry stakeholders must stay informed and adapt to stay competitive in the market.

Local special circumstances:
In Armenia, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's geographical location. Being landlocked and surrounded by countries with different cultural and culinary traditions, Armenia has developed a unique way of preparing and consuming meat. The use of fresh herbs and spices, along with traditional cooking methods, sets Armenian meat apart from other markets. Additionally, strict regulations on imported meat and a strong focus on locally sourced, organic products also play a significant role in shaping the dynamics of the market.

Underlying macroeconomic factors:
The Fresh Meat Market within The Food market in Armenia is impacted by various macroeconomic factors. For instance, the market growth is affected by the overall economic health of the country, as well as global economic trends. Fiscal policies, such as taxation and trade regulations, also play a significant role in shaping the performance of the market. Additionally, consumer purchasing power and disposable income levels are crucial indicators that influence the demand for fresh meat products. Furthermore, fluctuations in commodity prices, inflation rates, and currency exchange rates can also impact the profitability of the market. Overall, a stable and favorable macroeconomic environment is essential for the sustained growth of the Fresh Meat Market in Armenia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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