Fresh Fruits - Armenia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$532.40m in 2024. The market is expected to grow annually by 8.71% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$191.60 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 254.60m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 6.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 73.1kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Armenia is experiencing subdued growth, influenced by factors such as changing consumer preferences, climate conditions affecting crop yields, and competition from imported fruits. These elements collectively shape market dynamics and consumer choices.

Customer preferences: Consumers in Armenia’s Fresh Fruits Market are increasingly prioritizing organic and locally-sourced produce, reflecting a growing awareness of health and sustainability. This trend is particularly prominent among younger demographics, who value transparency in food sourcing and are influenced by global wellness movements. Additionally, urbanization is driving demand for convenient, ready-to-eat fruit options, aligning with busy lifestyles. As a result, vendors are adapting their offerings to include more eco-friendly packaging and diverse product lines that cater to evolving tastes and preferences.

Trends in the market: In Armenia, the Fresh Fruits Market is experiencing a significant shift towards organic and locally-sourced products, driven by heightened consumer awareness of health and sustainability. Younger consumers are prioritizing transparency in food sourcing, influenced by global wellness trends. Concurrently, urbanization is increasing demand for convenient, ready-to-eat fruit options, reflecting busy lifestyles. These trends compel industry stakeholders to innovate, focusing on eco-friendly packaging and diverse product offerings that meet changing consumer preferences, thereby enhancing market competitiveness and sustainability.

Local special circumstances: In Armenia, the Fresh Fruits Market is uniquely shaped by its rich agricultural heritage and diverse climate, which favors the cultivation of a variety of fruits, including apricots and pomegranates. Traditional farming practices are deeply rooted in the culture, promoting organic methods that resonate with health-conscious consumers. Additionally, government initiatives to support local farmers and enhance food safety regulations are fostering a more sustainable market. The growing emphasis on eco-tourism also encourages the promotion of locally-sourced products, further differentiating Armenia's fruit market from others.

Underlying macroeconomic factors: The Fresh Fruits Market in Armenia is significantly influenced by macroeconomic factors such as agricultural productivity, trade policies, and domestic consumption trends. The country's economic health, characterized by moderate growth rates and inflation control, supports consumer spending on fresh produce. Favorable fiscal policies, including subsidies for local farmers, enhance production capacity and quality. Additionally, global trends towards health and wellness are increasing demand for organic fruits, aligning with Armenia's traditional practices. Trade agreements facilitate export opportunities, allowing Armenian fruits to penetrate international markets, thereby boosting overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.