Fresh Fruits - Lesotho | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$66.67m in 2024. The market is expected to grow annually by 7.91% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$28.30 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 29.14m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 10.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Lesotho is experiencing minimal growth, influenced by factors such as limited agricultural infrastructure, fluctuating climate conditions, and changing consumer preferences towards diverse fruit options, which are essential for market expansion.

Customer preferences: In Lesotho, there is a notable shift towards health-conscious eating, with consumers increasingly prioritizing fresh, organic fruits as part of their diets. This trend is fueled by a growing awareness of the nutritional benefits of fruits and a desire for natural, unprocessed foods. Additionally, younger demographics are embracing diverse fruit varieties, including exotic options, reflecting a broader global influence. The rise in urbanization is also contributing to changes in consumption patterns, as busy lifestyles drive demand for convenient, ready-to-eat fruit products that align with modern living.

Trends in the market: In Lesotho, the Fresh Fruits Market is experiencing a significant rise in demand for locally sourced, organic produce as consumers increasingly seek healthier dietary options. The influence of social media and global health trends is shaping preferences, with younger populations showing interest in unique and exotic fruits. Furthermore, urbanization is driving the popularity of ready-to-eat fruit products that cater to fast-paced lifestyles. This shift presents opportunities for local farmers and suppliers to innovate their offerings, while also highlighting the importance of sustainable practices in meeting consumer expectations and ensuring market growth.

Local special circumstances: In Lesotho, the Fresh Fruits Market is uniquely influenced by its mountainous geography and high altitude, which limit the types of fruits that can be cultivated. However, this also creates a niche for hardy, organic fruits that thrive in such conditions, appealing to health-conscious consumers. Culturally, traditional diets are evolving, with an increasing acceptance of diverse fruit varieties, propelled by exposure to global food trends. Regulatory support for sustainable farming practices further enhances market dynamics, encouraging local farmers to adopt eco-friendly methods while meeting growing consumer demand for organic produce.

Underlying macroeconomic factors: The Fresh Fruits Market in Lesotho is shaped by several macroeconomic factors, including agricultural policies, trade dynamics, and climate resilience initiatives. Global economic trends, such as rising demand for organic produce, positively impact local farmers, encouraging them to adapt their practices. The national economic health, marked by GDP growth and inflation rates, influences consumer purchasing power and spending on fresh fruits. Fiscal policies promoting sustainable agriculture and investments in infrastructure also play a crucial role, enabling better access to markets. Additionally, climate change and its effects on crop yields necessitate innovative farming techniques, further driving market evolution.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.