Fresh Fruits - Costa Rica | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$665.90m in 2024. The market is expected to grow annually by 5.40% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$126.90 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 285.60m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 48.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Costa Rica is experiencing minimal growth, influenced by factors such as changing consumer preferences, competition from imported fruits, and climate impacts affecting local production. These dynamics shape the overall market landscape.

Customer preferences: In Costa Rica, consumers are gravitating towards organic and locally sourced fresh fruits, reflecting a growing awareness of health and environmental sustainability. This trend is particularly pronounced among younger demographics who prioritize nutrition and ethical consumption. Additionally, the rise of social media influences purchasing decisions, as visually appealing fruit products gain traction online. As lifestyles become busier, convenience-driven options, such as pre-cut fruits and ready-to-eat packages, are also gaining popularity, reshaping market dynamics.

Trends in the market: In Costa Rica, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and sustainability. This trend is particularly strong among younger consumers who value nutrition and ethical sourcing. Moreover, social media is playing a vital role in shaping preferences, as visually appealing fruit presentations gain popularity online. The demand for convenience is also reshaping the market, with pre-cut and ready-to-eat fruit options becoming more prevalent, prompting industry stakeholders to innovate in product offerings and marketing strategies.

Local special circumstances: In Costa Rica, the Fresh Fruits Market is significantly shaped by the country’s rich biodiversity and favorable climate, which allow for the cultivation of a wide variety of tropical fruits. This abundance fosters a local culture that emphasizes fresh, seasonal produce, aligning with the global shift towards sustainability. Additionally, government support for organic farming through subsidies and certification programs encourages small-scale farmers to adopt eco-friendly practices. The vibrant local culinary scene also promotes the use of fresh fruits, enhancing their appeal in both domestic and export markets.

Underlying macroeconomic factors: The Fresh Fruits Market in Costa Rica is significantly influenced by macroeconomic factors such as global trade dynamics, national economic stability, and fiscal policies promoting agricultural development. The country's strategic positioning in international markets enhances its export potential, particularly for tropical fruits, as global demand for fresh produce rises. Strong tourism inflows bolster local consumption, while government initiatives supporting smallholder farmers through financial aid and sustainable practices further enhance market resilience. Additionally, inflation rates and currency fluctuations play a critical role in shaping pricing strategies and competitiveness within both domestic and export arenas.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.