Paint, Wallpaper & Supplies - South Africa

In South Africa, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to US$329.20m.
It is projected that this market will experience an annual growth rate of 0.01% (CAGR 2024-2029).
Compared to other countries worldwide, United States leads in terms of revenue generation, with US$52bn recorded in 2024.
When considering the population, the per person revenue in South Africa's Paint, Wallpaper & Supplies market is US$5.39 in 2024.
The demand for eco-friendly paint and wallpaper products is on the rise in South Africa, as consumers prioritize sustainability and environmental consciousness in their home improvement projects.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY & Hardware Store Market in South Africa has seen a slow growth rate, influenced by factors such as low consumer confidence and reduced spending on home improvement projects. Despite this, convenience and increasing digitalization continue to drive growth in the Paint, Wallpaper & Supplies Market.

Customer preferences: As the home improvement trend continues to grow, consumers are placing a greater emphasis on environmentally-friendly products and materials. This has led to a rise in demand for eco-friendly paint and wallpaper options, as well as an increase in DIY projects focused on sustainability. Additionally, there has been a shift towards more personalized and unique home decor, driving the popularity of specialty paints and wallpaper designs. These trends are reflective of a growing consciousness towards mindful and intentional living.

Trends in the market: In South Africa, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a rise in digital marketing strategies, with companies utilizing social media and online platforms to connect with potential customers. Additionally, eco-friendly and sustainable products are gaining popularity among consumers, showcasing a shift towards environmentally conscious purchasing behaviors. These trends not only provide new opportunities for industry stakeholders, but also highlight the need for innovative and sustainable product offerings in order to remain competitive in the market.

Local special circumstances: In South Africa, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's diverse and competitive retail landscape. The market is also shaped by the unique needs and preferences of the local population, with a growing demand for sustainable and environmentally friendly products. Additionally, government regulations in the construction industry play a significant role in the sales and distribution of paint and related supplies.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in South Africa is affected by macroeconomic factors such as the country's economic stability, government policies, and consumer spending. Despite the pandemic, South Africa's DIY & Hardware Store Market is expected to grow due to increased home improvement projects and the rising popularity of DIY culture. Furthermore, the government's investment in housing and infrastructure development and the country's growing middle class with higher disposable incomes are also contributing to the market's growth. Additionally, the country's improving economic conditions and rising urbanization are creating opportunities for the market in South Africa.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.