Paint, Wallpaper & Supplies - Madagascar

In Madagascar, the Paint, Wallpaper & Supplies market generates a revenue of US$286.00m in 2024.
It is projected to experience an annual growth rate of 2.76% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market segment, with a total of US$52bn in 2024.
In terms of per person revenues, in Madagascar generates US$9.21 per individual in 2024.
The demand for environmentally-friendly paint in Madagascar is on the rise, driven by the country's commitment to sustainable development.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in Madagascar is experiencing slow growth due to limited consumer awareness and lack of online services. The DIY & Hardware Store Market in Madagascar faces challenges in digital adoption, hindering overall growth.

Customer preferences: As the DIY & Hardware Store Market continues to evolve, the Paint, Wallpaper & Supplies Market is seeing a significant increase in demand for eco-friendly and sustainable options. This shift is driven by growing consumer awareness and preference for environmentally responsible products. Additionally, there is a rising trend towards DIY home improvement projects, particularly among younger demographics, as a result of quarantine and stay-at-home measures. These factors are shaping the market as retailers and manufacturers strive to cater to changing consumer preferences.

Trends in the market: In Madagascar, there is an increasing demand for environmentally friendly and sustainable paint and wallpaper products within the DIY and hardware store market. This trend is driven by a growing awareness of environmental issues and a desire for more eco-friendly home improvement options. Additionally, there is a rising trend of DIY projects and home renovations, leading to an increased demand for paint and wallpaper supplies. This trajectory has significant implications for industry stakeholders, as they must adapt to changing consumer preferences and offer more sustainable options to remain competitive in the market. With a focus on eco-friendly products, companies can also attract a larger customer base and improve their brand image. However, there may be challenges in sourcing and producing these types of products, which could potentially impact pricing and availability. Therefore, it is crucial for industry players to closely monitor and respond to these trends to stay relevant in the market.

Local special circumstances: In Madagascar, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is influenced by the country's unique geographical conditions. Due to its tropical climate, there is a high demand for durable, weather-resistant paints and coatings. The market is also shaped by the culture of self-reliance, as many locals prefer to DIY their home renovations. Additionally, strict regulations on imported products drive the demand for locally-produced materials, creating a competitive market for paint and wallpaper manufacturers.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Madagascar is greatly influenced by macroeconomic factors such as the country's national economic health and fiscal policies. With a relatively low GDP per capita and high poverty rates, macroeconomic instability can impact consumer spending and ultimately, the market's performance. Global economic trends and fluctuations in currency exchange rates can also significantly affect the cost of imported materials, which may impact market prices and demand. Government efforts to stimulate economic growth and attract foreign investment can also play a role in shaping the market's growth potential.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.