Paint, Wallpaper & Supplies - France

In France, the revenue generated in the Paint, Wallpaper & Supplies market reached US$2.44bn in 2024.
It is projected to experience an annual growth rate of 1.20% (CAGR 2024-2029).
Comparing it to other countries worldwide, United States leads the market with a revenue of US$52bn in 2024.
In terms of per capita revenue, each person in France contributes approximately US$37.67 in 2024.
"France's market for paint, wallpaper, and supplies is thriving due to the country's rich cultural heritage and emphasis on interior design."

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in France, within the DIY & Hardware Store Market, is experiencing negligible growth due to factors such as low consumer demand and increased competition. The convenience of online shopping and increased consumer awareness have also impacted the market's growth rate.

Customer preferences: As more French consumers are embracing DIY projects and home renovations, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a rise in demand for eco-friendly and sustainable products. This trend is being driven by the growing concern for the environment and a desire for healthier living spaces. Additionally, there is a noticeable shift towards more personalized and unique home decor choices, reflecting the increasing importance placed on individual expression and style. These factors are shaping the market and driving manufacturers to provide more eco-conscious and customizable options for consumers.

Trends in the market: In France, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing an increase in demand for eco-friendly and sustainable products. This trend is driven by consumers' growing awareness and concern for the environment. As a result, companies are innovating and offering more environmentally-friendly products, such as low-VOC paints and recyclable wallpaper. This shift towards sustainability is significant and has the potential to reshape the industry. Additionally, with the rise of online shopping and the DIY trend, there has been a surge in online sales of paint, wallpaper, and supplies. This trend is expected to continue, creating opportunities for retailers to enhance their online presence and improve their e-commerce capabilities. This shift towards digitalization has implications for industry stakeholders, as they need to adapt to the changing landscape and invest in digital tools to remain competitive.

Local special circumstances: In France, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily impacted by the country's strict environmental regulations. This has led to a rise in demand for eco-friendly and sustainable products, driving innovation and shaping consumer preferences. Additionally, the country's strong DIY culture and emphasis on home improvement projects has created a unique market for high-quality, but affordable paint and wallpaper products. The market also benefits from a well-established distribution network and strong cooperation between manufacturers and retailers.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in France is impacted by various macroeconomic factors. These include the overall economic health of the country, global economic trends, and government fiscal policies. The DIY & Hardware Store Market, in particular, is influenced by consumer confidence, income levels, and employment rates. Investments in infrastructure development and technological advancements also play a significant role in shaping the market's growth. Additionally, changing consumer preferences and the rising demand for DIY home improvement projects have positively impacted the Paint, Wallpaper & Supplies Market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.