Paint, Wallpaper & Supplies - Cuba

In Cuba, the revenue generated in the Paint, Wallpaper & Supplies market in 2025 amounts to US$202.04m.
It is projected that the market will experience an annual growth rate of 3.01% (CAGR 2025-2029).
When compared globally, United States leads the market with a revenue of US$52.96bn in 2025.
In terms of per person revenues, each individual in Cuba generates US$18.12 in 2025.
Despite limited access to international brands, Cuba's paint market is thriving with a strong demand for vibrant colors to reflect the country's rich culture and history.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

Paint, Wallpaper & Supplies: market data & analysis

The DIY & Hardware Store Market in Cuba has seen minimal growth due to factors like limited access to technology, low consumer awareness, and preference for traditional methods of home improvement.

Customer preferences: With the rise of social media and home renovation shows, consumers in Cuba are increasingly interested in DIY projects. This has led to a growing demand for paint, wallpaper, and other supplies in hardware stores. Additionally, the country's changing economic landscape has prompted a shift towards smaller living spaces, driving a preference for modern and space-saving designs. As a result, hardware stores are diversifying their product offerings to cater to the evolving needs and preferences of the Cuban market.

Trends in the market: In Cuba, there is a growing trend of home renovation and DIY projects, leading to an increased demand for paint, wallpaper, and related supplies in the country. This trend is expected to continue, as the Cuban government has relaxed restrictions on private home ownership, leading to more individuals investing in home improvement. Additionally, with the recent tourism boom, there is a rising demand for high-quality home décor products. This presents an opportunity for hardware and DIY store owners to expand their product offerings and cater to a new customer base. However, with the Cuban economy still heavily regulated, suppliers may face challenges in accessing materials and importing products, potentially limiting the growth of the market.

Local special circumstances: In Cuba, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by limited access to international products due to trade restrictions. This has resulted in a smaller variety of options for customers and a growing market for locally-made products. Additionally, the country's unique socialist economy has led to government regulation and control of pricing, impacting market dynamics. These factors have created a distinctive market environment in Cuba for the Paint, Wallpaper & Supplies industry, and have influenced consumer preferences and purchasing behaviors.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Cuba is significantly impacted by macroeconomic factors such as economic stability, government policies, and consumer spending. The country's economic health and overall growth rate play a crucial role in driving market performance. In recent years, Cuba has experienced a steady increase in economic growth, which has resulted in higher disposable incomes and increased consumer spending. The government's support for infrastructure development has also contributed to the growth of the DIY & Hardware Store Market, providing better business opportunities for retailers. Additionally, a rise in urbanization and growing home renovation projects in the country are further driving the demand for paint, wallpaper, and other DIY supplies.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.

Paint, Wallpaper & Supplies - Cuba

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