Paint, Wallpaper & Supplies - Bulgaria

In Bulgaria, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to US$58.69m.
It is projected that the market will experience an annual growth rate of 3.10% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, with US$52bn in 2024.
In terms of per capita figures, each person in Bulgaria generates revenues of US$8.87 in 2024.
Bulgaria's market for Paint, Wallpaper & Supplies is experiencing a surge in demand due to the country's rapid urbanization and increasing interest in interior design.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies market in the DIY & Hardware Store Market in Bulgaria has seen minimal growth due to factors such as low consumer spending and competition from traditional brick-and-mortar stores. However, the market is expected to see a slight increase with the rise of DIY home renovation projects.

Customer preferences: Amidst the growing demand for home improvement products, consumers in Bulgaria are gravitating towards environmentally friendly and sustainable paints, wallpapers, and supplies. This trend is driven by a cultural shift towards eco-consciousness and a desire for healthier living spaces. As a result, DIY and hardware stores are increasingly offering a wider range of eco-friendly options to cater to this emerging market segment.

Trends in the market: In Bulgaria, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing a growing demand for environmentally-friendly and sustainable products. This aligns with the global trend towards eco-friendly solutions and reflects the increasing awareness of consumers towards the impact of their purchasing decisions on the environment. This trend is expected to continue, with industry stakeholders likely to face pressure to offer more sustainable options and adapt to changing consumer preferences. Additionally, the DIY trend is gaining momentum, with more individuals taking on home improvement projects amidst the COVID-19 pandemic. This presents an opportunity for the industry to target this growing segment and offer DIY-friendly products and services. As e-commerce continues to grow in the country, it is also becoming a significant distribution channel for Paint, Wallpaper & Supplies, with industry players expected to invest in their online presence and offer a seamless and convenient shopping experience to consumers.

Local special circumstances: In Bulgaria, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's location in Eastern Europe and its history of communism. The market has experienced steady growth due to the growing middle class and the government's efforts to improve infrastructure. However, strict regulations on construction and renovation projects have limited the use of certain paint and wallpaper products, creating a unique market for eco-friendly and sustainable options. Additionally, cultural preferences for bright and colorful interior designs have driven demand for vibrant paint and wallpaper choices.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Bulgaria is affected by macroeconomic factors such as economic stability, consumer confidence, and government policies. The market is also influenced by global economic trends, such as fluctuations in raw material prices and exchange rates. National economic health, including GDP growth and consumer purchasing power, plays a crucial role in market performance. Fiscal policies, such as tax rates and import and export regulations, can also impact the market. These factors must be carefully considered to make informed decisions and adapt to market changes, ensuring sustained growth in the Paint, Wallpaper & Supplies Market in Bulgaria.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.