Laptops - Australia & Oceania | Statista Market Forecast

In 2024, the revenue in the Laptops market in Australia & Oceania amounts to US$1.2bn.
It is projected to grow annually by 1.85% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in the Laptops market, reaching US$12.2bn in 2024.
In terms of per person revenues, in Australia & Oceania generates US$28.06 in 2024.
By 2029, the volume in the Laptops market is expected to reach 1.4m pieces.
The market is projected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Laptops market is expected to be 0.0pieces in 2024.
The demand for high-performance laptops in Australia has surged due to the growing need for remote work and online education.

Definition:

Laptops are portable computers that are designed for use on-the-go. They feature a built-in screen, keyboard, and touchpad or mouse, and are powered by a rechargeable battery. Laptops are versatile computing devices that offer a range of features, including web browsing, email, document creation, gaming, and multimedia playback. They are available in a variety of sizes and specifications to suit different needs and budgets, with some models designed for business use and others for personal use. Laptops can be more powerful than tablets or smartphones, making them a popular choice for those who need a more capable computer that can handle more demanding tasks.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Sony, Panasonic, Samsung, LG, and Philips. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

Notebooks
Hybrids (2-in-1 ultraportables)
Portable computers

Handheld gaming consoles
Smartphones
Tablets

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.