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Beauty & Personal Care - United Kingdom

United Kingdom
  • The revenue in the Beauty & Personal Care market in the United Kingdom is projected to reach £13.63bn in 2025.
  • It is expected to grow annually by 2.07% (CAGR 2025-2030).
  • The largest segment in the market is Personal Care, with a market volume of £5.38bn in 2025.
  • In comparison to other countries, United States generates the highest revenue in the Beauty & Personal Care market, amounting to £81bn in 2025.
  • When considering the population, per person revenues of £199.86 are generated in the United Kingdom in 2025.
  • Furthermore, it is estimated that 56.3% of the total revenue in the Beauty & Personal Care market in the United Kingdom will be generated through online sales by 2025.
  • The United Kingdom's beauty and personal care market is experiencing a surge in demand for clean and sustainable beauty products.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

  • The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
  • The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
  • The Personal Care covers hair care, shower & bath, oral care, deodorants, shaving, natural and personal care.
  • The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
  • The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Decorative cosmetics
  • Skin care
  • Personal care
  • Hair care and styling products
  • Perfume and eaux de toilette
Out-Of-Scope
  • Professional products & services
  • Electronic personal care products (hair dryers, shavers)
Beauty & Personal Care: market data & analysis - Cover

Market Insights report

Beauty & Personal Care: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Feb 2025

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Feb 2025

    SOURCE: Statista Market Insights

    Sales Channels

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    NOTES: The chart reflects the percentage of revenue generated from the sale of Beauty & Personal Care products through specific retail sales channels.

    MOST_RECENT_UPDATE: Sep 2024

    SOURCES: Statista Market Insights, Statista Consumer Insights Global

    Purchase Criteria

    NOTES: Survey question: Which criteria do you usually select your body care and cosmetics products? (multi-pick)

    MOST_RECENT_UPDATE: Mar 2024

    SOURCES: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    MOST_RECENT_UPDATE: Feb 2025

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Beauty & Personal Care market in the United Kingdom is witnessing steady growth, bolstered by heightened consumer interest in self-care, innovative product offerings, and the rise of e-commerce channels, despite facing challenges like economic fluctuations and changing consumer preferences.

    Customer preferences:
    Consumers in the United Kingdom's Beauty & Personal Care market are increasingly prioritizing sustainability and ethical sourcing, reflecting a growing awareness of environmental issues and social responsibility. This shift is evident in the rising demand for clean beauty products that are free from harmful chemicals and packaged in eco-friendly materials. Additionally, the influence of social media is reshaping preferences, as beauty enthusiasts seek personalized and diverse product offerings that cater to various skin tones and types, promoting inclusivity and self-expression.

    Trends in the market:
    In the United Kingdom, the Beauty & Personal Care market is experiencing a notable shift towards sustainability, with consumers increasingly gravitating towards brands that emphasize eco-friendly practices and ethically sourced ingredients. This trend is accompanied by a surge in demand for clean beauty products, which prioritize transparency and safety by avoiding harmful chemicals. Moreover, social media is playing a pivotal role in shaping consumer preferences, as beauty enthusiasts advocate for diverse and inclusive product ranges that cater to all skin tones and types. This evolution underscores the importance of adaptability for industry stakeholders, who must align their offerings with these values to remain competitive in a rapidly changing market.

    Local special circumstances:
    In the United Kingdom, the Beauty & Personal Care market is uniquely influenced by its cultural diversity and regulatory environment. The UK's rich multicultural landscape encourages brands to develop inclusive product lines that cater to a wide range of skin tones and hair types. Additionally, stringent regulations regarding cosmetic safety and environmental impact compel companies to adopt higher standards, fostering innovation in sustainable practices. This combination of cultural expectations and regulatory frameworks shapes a market that prioritizes ethical consumption and transparency, setting it apart from other regions.

    Underlying macroeconomic factors:
    The Beauty & Personal Care market in the United Kingdom is significantly shaped by macroeconomic factors such as consumer spending trends, inflation rates, and shifts in disposable income. A robust national economy typically boosts consumer confidence, leading to increased expenditure on beauty products. However, recent inflationary pressures have impacted purchasing power, prompting consumers to seek value-driven options. Additionally, fiscal policies promoting sustainability and ethical sourcing are encouraging brands to innovate while adhering to growing environmental expectations. Global trends towards clean beauty and wellness also influence UK consumers, pushing the market towards transparency and higher product quality standards.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

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    Beauty & Personal Care: market data & analysis - BackgroundBeauty & Personal Care: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    OUTLOOK_EXPLORE_RELATED_TOPICS

    Cosmetics market in Europe - statistics & facts

    The evolving consumer demand and product innovations keep on driving the growth of global cosmetics market. In recent years, revenues experienced significant growth, and forecasts indicate that this upward trend is set to continue. The market was in fact projected to be worth about 129 billion U.S dollars by 2029. As of 2023, North Asia and North America together were the leading geographic zones in the cosmetic market, each making up nearly 30 percent of the global market, followed by Europe with a share of 24 percent. Generally, the cosmetic market can be broken down into five main categories: skin care, hair care, make-up, perfumes, and hygiene products.
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