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  3. Beauty & Personal Care
  4. Cosmetics

Eye Cosmetics - United Kingdom

United Kingdom
  • In 2025, the revenue in the Eyes market in the United Kingdom amounts to US$928.50m.
  • It is projected to experience an annual growth rate of 2.87% (CAGR 2025-2030).
  • When compared globally, United States generates the highest revenue in this market, reaching US$5bn in 2025.
  • In terms of per person revenues, in 2025, each individual in the United Kingdom contributes US$13.62 to the overall revenue.
  • The United Kingdom's eye care market is experiencing a surge in demand for innovative contact lens technologies.

Definition:

The Cosmetics market Eyes cover beauty products for the eyes including mascara, eyeliner, eye shadow, and makeup for eyebrows. Excluded are care products such as eye cream, natural cosmetics, professional products, and services.

Additional Information:

The market comprises revenue, average revenue per capita, and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Mascara
  • Eyeliner
  • Eye shadow
  • Make up for eyebrows
Out-Of-Scope
  • Eye cream
  • Natural cosmetics
  • Professional products & services

Revenue

Created with Highcharts 11.4.8ValuesTotal20182019202020212022202320242025202620272028202920301k2k3k4k5k6k7k

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Feb 2025

Source: Statista Market Insights

Created with Highcharts 11.4.8ValuesTotal2018201920202021202220232024202520262027202820292030102030405060708090

Most recent update: Feb 2025

Source: Statista Market Insights

Key Players

Most recent update: Mar 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Oct 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Feb 2025

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Jan 2025

Source: Statista Market Insights

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