Europe: cosmetics consumption value 2012-2023

Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 79.84 billion euros in 2019 and over 95 billion euros in 2023.

Skin care: true hype

The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-fifth of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 14 percent.

Germany loves a local brand

One country that stands out in the vast landscape of European cosmetics is Germany. In 2021, cosmetics consumption in Germany was the greatest among other European countries. A detailed look at the favorite personal care products among Germans revealed that consumers had a penchant for homegrown products such as the Hamburg-based Nivea.

Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros)

Characteristic	Consumption value in billion euros*
2023	95.7
2022	88.3
2021	80.03
2020	76.71
2019	79.84
2018	78.58
2017	77.7
2016	77.2
2015	77.1
2014	72.5
2013	71
2012	73.2

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Release date

June 2024

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Region

Europe

Survey time period

2012 to 2023

Special properties

EU countries

Supplementary notes

* Value of retail, based on retail selling price (RSP).
Figures have been rounded.

Data for years prior to 2023 was taken from previous publications by the same sources.

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