Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 79.84 billion euros in 2019 and over 95 billion euros in 2023.
Skin care: true hype
The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-fifth of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 14 percent.
Germany loves a local brand
One country that stands out in the vast landscape of European cosmetics is Germany. In 2021, cosmetics consumption in Germany was the greatest among other European countries. A detailed look at the favorite personal care products among Germans revealed that consumers had a penchant for homegrown products such as the Hamburg-based Nivea.
Consumption value of cosmetics and personal care in Europe from 2012 to 2023
(in billion euros)
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Cosmetica Italia. (June 17, 2024). Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/439551/european-cosmetics-market-value/
Cosmetica Italia. "Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros)." Chart. June 17, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/439551/european-cosmetics-market-value/
Cosmetica Italia. (2024). Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/439551/european-cosmetics-market-value/
Cosmetica Italia. "Consumption Value of Cosmetics and Personal Care in Europe from 2012 to 2023 (in Billion Euros)." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/439551/european-cosmetics-market-value/
Cosmetica Italia, Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/439551/european-cosmetics-market-value/ (last visited December 18, 2024)
Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros) [Graph], Cosmetica Italia, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/439551/european-cosmetics-market-value/