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  4. Personal Care

Natural Personal Care - Nordics

Nordics
  • Revenue in the Natural Personal Care market amounts to US$228.70m in 2024. The market is expected to grow annually by 3.27% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$8.15 are generated in 2024.

Definition:

The segment Natural Personal Care covers all products intended for personal cleansing and shaving products made from natural ingredients. The products are designed to contain low or minimal amounts of synthetic chemicals content. Skincare products such as lotions, facial cleansing products and body care services are not included.

Additional Information:

The market comprises revenue and average revenue per capita. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Natural body wash and body bar
  • Shampoo with nautral indgredients
  • Toothpaste with natural ingredients
  • Deodorants with natural ingredients

Out-Of-Scope

  • Decorative cosmetics
  • Facial cleansing products
  • Professional products & services

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Nov 2024

Source: Statista Market Insights

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Nov 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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