Wine - Southern Europe

Southern Europe

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$13.7bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$29.9bn in 2024.
Revenue, combined amounts to US$43.6bn in 2024.
The revenue, at home is expected to grow annually by 0.00% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$57.79 are generated in 2024.
In the Wine market, volume, at home is expected to amount to 2.6bn L by 2024.
Volume, out-of-home is expected to amount to 1.7bn L in 2024.
Volume, combined is expected to amount to 4.3bn L in 2024.
The Wine market is expected to show a volume growth, at home of -4.4% in 2025.0.
The average volume per person, at home in the Wine market is expected to amount to 10.95L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Wine market in Southern Europe is experiencing significant growth and development. Customer preferences, local special circumstances, and underlying macroeconomic factors all contribute to the trends in the market. Customer preferences in Southern Europe have shifted towards wine consumption, with an increasing demand for both domestic and international wines. Consumers in this region appreciate the cultural and historical significance of wine, and view it as an integral part of their lifestyle. They value the quality, taste, and variety that wine offers, and are willing to explore different types and flavors. Additionally, there is a growing interest in wine tourism, with consumers seeking unique experiences in vineyards and wineries. Trends in the market reflect the changing customer preferences. Southern European countries, such as Italy, Spain, and Portugal, have a long-standing tradition of wine production. However, in recent years, there has been a shift towards more premium and high-quality wines. This can be attributed to the increasing global recognition of Southern European wines, as well as the efforts of local producers to improve their production techniques and standards. Additionally, there has been a rise in organic and biodynamic wines, as consumers become more conscious of sustainability and health benefits. Local special circumstances also play a role in the development of the Wine market in Southern Europe. The Mediterranean climate in this region provides ideal conditions for grape cultivation, resulting in high-quality wines. Furthermore, Southern European countries have a rich wine heritage and expertise, which has been passed down through generations. This heritage, combined with the unique terroir and indigenous grape varieties, gives Southern European wines a distinct character and appeal. Underlying macroeconomic factors contribute to the growth of the Wine market in Southern Europe. The region has seen an increase in disposable income and a rise in tourism, both of which have boosted wine consumption. As the economy improves, consumers are more willing to spend on premium wines and indulge in wine-related experiences. Additionally, Southern European wines have gained international recognition and are exported to various countries, further driving the growth of the market. In conclusion, the Wine market in Southern Europe is experiencing growth and development due to customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers in this region value the cultural and historical significance of wine, and are increasingly interested in premium and high-quality wines. The Mediterranean climate, rich wine heritage, and expertise contribute to the unique character of Southern European wines. Furthermore, the improving economy and growing tourism industry have boosted wine consumption. Overall, the Wine market in Southern Europe is poised for continued growth and success.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.