Cider, Perry & Rice Wine - Southern Europe

Southern Europe

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$272.7m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$638.6m in 2024.
Revenue, combined amounts to US$911.3m in 2024.
The revenue, at home is expected to grow annually by -1.71% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$1.15 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 100.6m L by 2024.
Volume, out-of-home is expected to amount to 50.2m L in 2024.
Volume, combined is expected to amount to 150.8m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of -5.6% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 0.43L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Southern Europe has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards healthier and more diverse beverage options, leading to an increased demand for alternative alcoholic beverages such as cider, perry, and rice wine. These beverages are often perceived as being lighter and more refreshing compared to traditional wines and spirits. Additionally, they are often gluten-free and have a lower alcohol content, making them appealing to health-conscious consumers. Trends in the market show that Southern European countries, such as Spain and Portugal, have a long history and tradition of cider production. This has contributed to the popularity of cider in these countries, with local producers often using traditional methods and locally sourced ingredients to create unique and authentic flavors. In recent years, there has also been a growing interest in craft cider production, with smaller producers focusing on quality and innovation to differentiate themselves in the market. Local special circumstances in Southern Europe, such as the Mediterranean climate and the abundance of fruit orchards, provide ideal conditions for the production of cider, perry, and rice wine. The region's rich agricultural heritage and the availability of high-quality fruits, such as apples and pears, have made it a prime location for cider production. Additionally, the popularity of cider and perry festivals in countries like Spain and Portugal has helped to promote and raise awareness of these beverages among consumers. Underlying macroeconomic factors, such as increasing disposable income and changing consumer preferences, have also contributed to the growth of the Cider, Perry & Rice Wine market in Southern Europe. As the region's economy continues to recover from the financial crisis, consumers have more disposable income to spend on premium and specialty beverages. Furthermore, the rise of the craft beverage movement and the increasing interest in local and artisanal products have created opportunities for small and independent cider producers to thrive in the market. In conclusion, the Cider, Perry & Rice Wine market in Southern Europe is developing rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The region's long history and tradition of cider production, combined with its favorable climate and availability of high-quality fruits, have made it a hotbed for innovation and growth in the industry. As consumers continue to seek out healthier and more diverse beverage options, the market for cider, perry, and rice wine is likely to expand further in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.