Wine - LATAM | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$10.8bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$8.0bn in 2024.
Revenue, combined amounts to US$18.7bn in 2024.
The revenue, at home is expected to grow annually by 3.23% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$16.93 are generated in 2024.
In the Wine market, volume, at home is expected to amount to 1.3bn L by 2024.
Volume, out-of-home is expected to amount to 292.0m L in 2024.
Volume, combined is expected to amount to 1.6bn L in 2024.
The Wine market is expected to show a volume growth, at home of -2.3% in 2025.0.
The average volume per person, at home in the Wine market is expected to amount to 2.07L in 2024.

Definition:

The Wine market contains alcoholic beverages derived from fermented grapes.

Structure:

The Wine market is divided into the following markets:

The Still Wine market refers to wine without the addition of carbon dioxide. This market also contains additional information regarding red wine, white wine, and rosé wine.
The Sparkling Wine market refers to wine with the addition of carbon dioxide.
The Fortified Wine market refers to wine that has been strengthened with added alcohol.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Grape Wine, such as Red Wine
Sparkling Wine, such as Champagne
Fortified Wine, such as Sherry

Other Fruit Wines, such as Cider or Perry
Non-Alcoholic Wine

Wine is widely regarded as an “experience good,” with consumers often facing challenges when attempting to evaluate the product's quality prior to consumption. The taste of wine is influenced by various factors, including the grape variety, climate and soil conditions, and the winemaking techniques employed. The Wine market is predominantly characterized by fragmentation, the absence of globally recognized products further exacerbates the evaluation of these products before consumption.

These challenges have given rise to the emergence of specialized liquor stores, wine clubs, and tasting rooms, as well as an increased focus on premiumization within the wine industry. Wine is often associated with luxury and opulence, particularly in the context of fine dining, with certain wine varieties and brands that may command significant prices. Furthermore, it is frequently used as a base for sauces or served as an accompaniment to food.

Looking ahead, one of the key obstacles that the Wine market faces will be inflation and the potential decrease in real income, particularly in the context of the Russia-Ukraine war, given that wine shares characteristics with luxury goods. As income increases or decreases, demand for luxury goods increases or decreases more than proportionally.

In the future, increasing real incomes in emerging countries are predicted to offer more opportunities for volume growth for the Wine market. Moreover, value growth is expected to be led by premiumization, with consumers willing to pay a premium for wines perceived to be higher in quality and/or prestige.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.