Wine - EU-27

The Wine market in EU-27 has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in EU-27 have shown a growing interest in wine, with a shift towards higher quality and premium products. There is a rising demand for organic and sustainable wines, as consumers become more conscious of their health and the environment. Additionally, there is an increasing preference for wines with unique flavors and characteristics, leading to a rise in the popularity of wines from specific regions within EU-27.

Trends in the market: One of the notable trends in the Wine market in EU-27 is the increasing popularity of sparkling wines. Sparkling wines, such as Champagne and Prosecco, have seen a surge in demand, driven by their association with celebrations and special occasions. This trend is also fueled by the rising popularity of wine tourism, as consumers seek unique experiences and explore different wine regions within EU-27. Another trend in the market is the growing popularity of online wine sales. E-commerce platforms have made it easier for consumers to access a wide variety of wines from different regions, offering convenience and competitive prices. This trend has been further accelerated by the COVID-19 pandemic, as consumers turned to online channels for their wine purchases during lockdowns and restrictions.

Local special circumstances: EU-27 is known for its rich wine heritage and diverse wine production regions. Each country within EU-27 has its own unique wine culture and traditions, which contribute to the overall development of the Wine market in the region. For example, countries like France, Italy, and Spain are renowned for their long-standing wine traditions and high-quality wines. These countries have a strong domestic market and also export their wines globally, contributing to the growth of the Wine market in EU-27.

Underlying macroeconomic factors: The Wine market in EU-27 is influenced by various macroeconomic factors, including changes in income levels, consumer spending patterns, and economic growth. As the economy improves and disposable incomes rise, consumers are more willing to spend on premium wines and indulge in wine-related experiences. Economic stability and favorable trade agreements also play a crucial role in facilitating the export and import of wines within EU-27, supporting the growth of the market. In conclusion, the Wine market in EU-27 is witnessing growth due to changing customer preferences, emerging trends such as the popularity of sparkling wines and online sales, as well as local special circumstances such as the rich wine heritage and diverse wine production regions. The underlying macroeconomic factors, including income levels and economic stability, also contribute to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.